Thought Leadership Archive
Bad Claims Will Always Make for Bad Headlines
June 5th, 2012
“Just because you’re promoting a worthy cause doesn’t justify distorting the truth.” That’s the first – and probably most damning – sentence in a Washington Post article about how nonprofit …
Read MoreHere’s Why PR Pros Detest Wikipedia
April 25th, 2012
You may have seen a recent study that found 60% of Wikipedia entries about organizations contained factual errors. Imagine a newspaper or other media outlet that regularly ran corrections for …
Read MoreThe (Apple) Core of Truth v. Lies
March 22nd, 2012
As we stated in our previous blog post on Invisible Children, when advocacy campaigns are based on misrepresentations, exaggerations, and near falsehoods, they undermine their own cause and damage the …
Read MoreDoes Diet Coke Recognize Signs of a CSR Heart Attack?
March 8th, 2012
It’s rare you’ll ever see such a stark misalignment of a brand’s health-focused messaging, and the harsh reality of contrary medical studies. Diet Coke supports The Heart Truth, a public campaign …
Read MorePrediction for December 2012
January 18th, 2012
For our friends in the PR industry… you know how December reliably yields “Top 10 PR Stories/Blunders/Hype of 20XX” features? Let’s make a bold (haha) prediction: The first list item in …
Read More$7.2 Million Could Buy Awesome Crisis PR
January 17th, 2012
The controversy may be local to Washington, DC, but its PR lessons are certainly universal. The University of Maryland recently announced construction of a new school president’s house, and adjoining …
Read More3 Simple Ways to Make Your Content Marketing Work
November 7th, 2011
Editor’s note: We are once again honored to have a guest post from Mr. Dan Bischoff (his bio is at the end of this post). Thank you, Dan! In online …
Read MorePR and the Buffett Rule, Part I
September 21st, 2011
Our last blog post discussed the decidedly poor website brand President Obama’s 2012 campaign created to combat political attacks. Since then, Obama announced his latest push to reduce the deficit, …
Read MoreGood PR Can Help Prevent a Lawsuit
September 1st, 2011
Ah, good old PR… whipping boy and enfant terrible all in one. Our industry was recently ranked tenth in terms of being least respected. Of course, the preferred spin is …
Read MoreThe Fractal Theory of Crisis Management and Public Relations
March 25th, 2011
Besides being fun for hippies to stare at, fractals offer enormous intuitive and guidance value. Definitely one of the cooler mathematical models, fractals predict patterns in nature. Fractal theory has …
Read MoreAbout Praecere
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