Environment, CSR & Sustainability Archive
Praecere Recognized for Pro Bono Efforts
November 7th, 2012
It’s an honor for Praecere to be recognized by the Appleseed Network for PR pro bono contributions! Appleseed recently presented its 2012 Pillars of Justice awards honoring pro bono service …
Read MoreBad Claims Will Always Make for Bad Headlines
June 5th, 2012
“Just because you’re promoting a worthy cause doesn’t justify distorting the truth.” That’s the first – and probably most damning – sentence in a Washington Post article about how nonprofit …
Read MoreThe (Apple) Core of Truth v. Lies
March 22nd, 2012
As we stated in our previous blog post on Invisible Children, when advocacy campaigns are based on misrepresentations, exaggerations, and near falsehoods, they undermine their own cause and damage the …
Read MoreHere Are Headlines for Future Invisible Children Campaigns
March 15th, 2012
Much has been said about the questionable tactics of Invisible Children, the advocacy group whose video on Joseph Kony’s Lords Resistance Army dominated the news cycle recently. While some lauded …
Read MoreDoes Diet Coke Recognize Signs of a CSR Heart Attack?
March 8th, 2012
It’s rare you’ll ever see such a stark misalignment of a brand’s health-focused messaging, and the harsh reality of contrary medical studies. Diet Coke supports The Heart Truth, a public campaign …
Read More$7.2 Million Could Buy Awesome Crisis PR
January 17th, 2012
The controversy may be local to Washington, DC, but its PR lessons are certainly universal. The University of Maryland recently announced construction of a new school president’s house, and adjoining …
Read MoreThe Fractal Theory of Crisis Management and Public Relations
March 25th, 2011
Besides being fun for hippies to stare at, fractals offer enormous intuitive and guidance value. Definitely one of the cooler mathematical models, fractals predict patterns in nature. Fractal theory has …
Read MoreKenneth Cole Steps In It, Big Time
February 3rd, 2011
There isn’t much to say here, other than it’s a chance to watch crisis management unfold in real time. As we all know, the uprising in Egypt is a push …
Read MoreMy choice, My message, My PR
January 10th, 2011
Just how much can a re-branding go to improving public perception? Get your notebook out as we’re going to school… An issue really heating up in Congress is the debate …
Read MoreYour Crisis Is My Crisis Too: The Tale of Brands and Microfinance
January 5th, 2011
A big part of PR is brand and association. When we say “computer companies” you might say Apple or Dell… we say “Wall Street” you say Goldman Sachs…. you get …
Read MoreAbout Praecere
Praecere Interactive provides social media and PR strategies. No matter your publicity needs, Praecere will give you the best solution to move forward.