Social Media Archive
An Open Letter to Elon Musk
February 18th, 2013
Dear Mr. Musk, Let’s give credit where it’s due. Paypal, electric cars, space (!) — you’ve earned the title of adventurous industrialist. You’re probably used to platitudes, so let’s move …
Read MoreTwo Things American Airlines Must Do ASAP
October 1st, 2012
It’s bad enough that American Airlines is caught up in a protracted bankruptcy and ongoing fight with unionized employees. Today however brought more turbulent news with two separate reports of …
Read MoreHow to respond to Negative Tweets…
August 6th, 2012
… and online comments, Facebook critics, and more. Yes, there’s actually a fairly simple solution that, in most cases, not only defuses the angriest ranters, but also adds humor to …
Read MoreHow Do Your Customers Contact You?
July 17th, 2012
If you run a business and you maintain a website, you do realize the way customers determine how to contact you is a function of your PR efforts… right? Consider …
Read MoreTweets Are Not An Ideal Apology!
March 29th, 2012
As this blog has written before, tweets are almost always a very bad way to apologize for something. Especially if your tweet might have threatened the safety of otherwise innocent …
Read MoreThe (Apple) Core of Truth v. Lies
March 22nd, 2012
As we stated in our previous blog post on Invisible Children, when advocacy campaigns are based on misrepresentations, exaggerations, and near falsehoods, they undermine their own cause and damage the …
Read MoreHere Are Headlines for Future Invisible Children Campaigns
March 15th, 2012
Much has been said about the questionable tactics of Invisible Children, the advocacy group whose video on Joseph Kony’s Lords Resistance Army dominated the news cycle recently. While some lauded …
Read More5 Signs Your Company Will Experience a PR Crisis
February 24th, 2012
Just about every company, regardless of industry, will experience an embarrassing PR episode. Here are five signs one’s heading your way. • You haven’t created a crisis PR plan. No …
Read MorePinning Grace Under Pressure
February 15th, 2012
Pinterest, the social media darling du jour, has deftly handled what could have been a slightly bigger PR headache. The site recently received a request from Republican presidential candidate Mitt …
Read MoreStrike While the PR Iron Is Hot
February 3rd, 2012
A while back this blog gave free PR advice to social network startup Diaspora. The recommendation was to use strong privacy controls to distinguish itself from (and become an attractive …
Read MoreAbout Praecere
Praecere Interactive provides social media and PR strategies. No matter your publicity needs, Praecere will give you the best solution to move forward.