Entertainment & Sports Archive
Praecere Gets Mention on Critical Mention! (No Repitition Intended)
February 4th, 2013
Praecere’s Twitter account, @Praecere, got a nice mention on Critical Mention’s Critical Thinking blog. The daily news source highlights a quick note on how to put crisis PR fires out …
Read MoreBobby Zafarnia Interviewed by Yahoo on Lance Armstrong
January 17th, 2013
Click here to read Bobby Zafarnia‘s latest interview on Lance Armstrong‘s crisis PR strategy, this time discussing what’s happening behind the scenes with his big Oprah interview.
Read MoreTune (Ahem) In to Good PR for 2013!
January 15th, 2013
A new year, but the same old run-around when it comes to PR – particularly from companies who can afford to do better with their branding and public image! Going …
Read MoreGuy Fiere’s Comback Recipe
November 23rd, 2012
As you repurpose Thanksgiving leftovers, you may have recently read the scathing New York Times restaurant review of Guy Fieri‘s American Kitchen and Bar. Some choice nuggets from the thermonuclear …
Read MoreHow Does Lance Armstrong — the Brand — Recover?
October 22nd, 2012
Today’s big sports news isn’t about Monday-morning quarterbacking but rather the sordid downfall of cycling phenom Lance Armstrong. The International Cycling Union announced it is stripping Armstrong of all his …
Read MorePraecere in the News
August 27th, 2012
A year ago we posted a brief analysis on crisis PR and crisis management for Lance Armstrong and LIVESTRONG, all stemming from the growing media coverage of doping allegations. Last …
Read MoreHow to respond to Negative Tweets…
August 6th, 2012
… and online comments, Facebook critics, and more. Yes, there’s actually a fairly simple solution that, in most cases, not only defuses the angriest ranters, but also adds humor to …
Read MoreWhat Took Anna Wintour So Long?
June 11th, 2012
Over a year ago, this blog gave a detailed summary of the gross PR blunder committed by Vogue Magazine in its positive puff piece on Syria First Lady Asma al-Asaad. …
Read More4 PR Lessons From Elvis Presley
April 18th, 2012
Music is a leader of the high art of communication, so no doubt we in the PR world can learn from that industry’s best practices. And when it comes to …
Read MorePinning Grace Under Pressure
February 15th, 2012
Pinterest, the social media darling du jour, has deftly handled what could have been a slightly bigger PR headache. The site recently received a request from Republican presidential candidate Mitt …
Read MoreAbout Praecere
Praecere Interactive provides social media and PR strategies. No matter your publicity needs, Praecere will give you the best solution to move forward.