Posts Tagged ‘crisis PR’
Here’s Why You Don’t Worry About That Awful Headline…
March 7th, 2013
Your client’s POC calls at 9 a.m., and in a panicked tone utters, “did YOU see the story about us on [major mainstream media outlet]’s website?!?” You, the skilled publicist, …
Read MorePraecere Gets Mention on Critical Mention! (No Repitition Intended)
February 4th, 2013
Praecere’s Twitter account, @Praecere, got a nice mention on Critical Mention’s Critical Thinking blog. The daily news source highlights a quick note on how to put crisis PR fires out …
Read MoreBobby Zafarnia Interviewed by Yahoo on Lance Armstrong
January 17th, 2013
Click here to read Bobby Zafarnia‘s latest interview on Lance Armstrong‘s crisis PR strategy, this time discussing what’s happening behind the scenes with his big Oprah interview.
Read MoreTune (Ahem) In to Good PR for 2013!
January 15th, 2013
A new year, but the same old run-around when it comes to PR – particularly from companies who can afford to do better with their branding and public image! Going …
Read MoreThis Is How To Handle A Media Apology
December 13th, 2012
First, some background: Are you a consumer? Do you like to make informed purchases based on comparing products and options? Do you go online for straight-forward advice and guidance? If …
Read MoreTwo Things American Airlines Must Do ASAP
October 1st, 2012
It’s bad enough that American Airlines is caught up in a protracted bankruptcy and ongoing fight with unionized employees. Today however brought more turbulent news with two separate reports of …
Read MoreScrewing up Your Brand’s Image? Now that’s Regressive.
September 17th, 2012
There hasn’t been much PR industry chatter in the past couple weeks around the Progressive Insurance media meltdown. As you may recall, Progressive caught major flack for appearing incredibly insensitive …
Read MorePraecere in the News
August 27th, 2012
A year ago we posted a brief analysis on crisis PR and crisis management for Lance Armstrong and LIVESTRONG, all stemming from the growing media coverage of doping allegations. Last …
Read MoreHow to respond to Negative Tweets…
August 6th, 2012
… and online comments, Facebook critics, and more. Yes, there’s actually a fairly simple solution that, in most cases, not only defuses the angriest ranters, but also adds humor to …
Read MoreHead-In-The-Sand PR Apparently Is Trending
May 11th, 2012
With the volumes of resources, insights, and an entire industry built around crisis management, it’s amazing that even the biggest names in the news still fail to heed the basics. …
Read MoreAbout Praecere
Praecere Interactive provides social media and PR strategies. No matter your publicity needs, Praecere will give you the best solution to move forward.