Brand Management Archive
Head-In-The-Sand PR Apparently Is Trending
May 11th, 2012
With the volumes of resources, insights, and an entire industry built around crisis management, it’s amazing that even the biggest names in the news still fail to heed the basics. …
Read MoreHere’s Why PR Pros Detest Wikipedia
April 25th, 2012
You may have seen a recent study that found 60% of Wikipedia entries about organizations contained factual errors. Imagine a newspaper or other media outlet that regularly ran corrections for …
Read MoreHow Manipulated Would You Like Your Web Today?
April 11th, 2012
Stayed at a hotel recently? Paid for internet access? Yep, it’s a pretty rough world out there. In fact, having recently attended a conference in New Zealand, we had to …
Read MoreDoes Diet Coke Recognize Signs of a CSR Heart Attack?
March 8th, 2012
It’s rare you’ll ever see such a stark misalignment of a brand’s health-focused messaging, and the harsh reality of contrary medical studies. Diet Coke supports The Heart Truth, a public campaign …
Read More5 Signs Your Company Will Avoid a PR Crisis
March 1st, 2012
Our last post discussed five signs that your company will face a PR crisis. Let’s turn lemons into lemonade, and share five signs that your company will instead avoid a …
Read More5 Signs Your Company Will Experience a PR Crisis
February 24th, 2012
Just about every company, regardless of industry, will experience an embarrassing PR episode. Here are five signs one’s heading your way. • You haven’t created a crisis PR plan. No …
Read MoreStrike While the PR Iron Is Hot
February 3rd, 2012
A while back this blog gave free PR advice to social network startup Diaspora. The recommendation was to use strong privacy controls to distinguish itself from (and become an attractive …
Read MoreUnfortunately, You Can’t Opt-Out of Bad PR
January 25th, 2012
This one will be short and (not so) sweet… you might have spent the past couple days reading about Google’s plans to unify privacy policies across all its products. This …
Read MoreAn (In)Convenient Fee… Part 2
January 9th, 2012
We didn’t expect to do a second post on the theme from the last one, but customer fees continue to grab negative headlines. That means in the age of 1% vs. …
Read MoreAn (In)Convenient Fee
January 3rd, 2012
Here is free PR advice for every global corporation that markets a service. Never, under any circumstances, call any of your fees “convenient.” Verizon, as you might know, committed a …
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