Brand Management Archive
Strike While the PR Iron Is Hot
February 3rd, 2012
A while back this blog gave free PR advice to social network startup Diaspora. The recommendation was to use strong privacy controls to distinguish itself from (and become an attractive …
Read MoreUnfortunately, You Can’t Opt-Out of Bad PR
January 25th, 2012
This one will be short and (not so) sweet… you might have spent the past couple days reading about Google’s plans to unify privacy policies across all its products. This …
Read MoreAn (In)Convenient Fee… Part 2
January 9th, 2012
We didn’t expect to do a second post on the theme from the last one, but customer fees continue to grab negative headlines. That means in the age of 1% vs. …
Read MoreAn (In)Convenient Fee
January 3rd, 2012
Here is free PR advice for every global corporation that markets a service. Never, under any circumstances, call any of your fees “convenient.” Verizon, as you might know, committed a …
Read MoreThings to do with a good new story
December 19th, 2011
Say you’re a business, brand, nonprofit, mom-and-pop, or other publicity-seeking entity. You’ve pounded the social media pavement, engaged bloggers across areas of interest, pitched reporters and editors across print and …
Read MoreTriple Bogey Brand Damage Is Hard to Undo
December 2nd, 2011
We all know about body doubles running rampant in Hollywood. We even know they are used by F-list celebrities who sponsor various products. If we actually watched such sleight of …
Read MoreThree Ways Target Can Avoid a Black Friday Black Eye
November 22nd, 2011
You’ve probably heard about the mega-criticism that mega-retailer Target is facing over opening its stores for sales at midnight on Black Friday. Judging from an online petition that’s collected nearly …
Read MoreHow To Apologize Via Twitter, Part… Ah, We Lost Count
November 16th, 2011
The Penn State sexual abuse scandal and tragedy will prove a significant moment in future crisis public relations case studies. For now, nearly all the attention has rightfully focused on …
Read More3 Simple Ways to Make Your Content Marketing Work
November 7th, 2011
Editor’s note: We are once again honored to have a guest post from Mr. Dan Bischoff (his bio is at the end of this post). Thank you, Dan! In online …
Read MoreWhat Blackberry Is Doing Right (So Far…)
October 27th, 2011
The last Blog Aesthetic post talked about the recent RIM missteps around the Blackberry. Today’s blog post could continue that theme and examine the PR effect of the delayed/much-needed OS update for …
Read MoreAbout Praecere
Praecere Interactive provides social media and PR strategies. No matter your publicity needs, Praecere will give you the best solution to move forward.