Posts Tagged ‘Apple’
Next Week’s Apple Event: What to Watch For
September 28th, 2011
Next week will be new Apple CEO Tim Cook’s first headlining of Apple’s regular press event/product rollouts. Nothing too mysterious about this one — it’s gonna be all about the new …
Read MoreIf the iPhone 4 Drops a Call in the Forest, Will Anyone Notice?
July 12th, 2010
In the wake of Consumer Report’s recommendation to not buy the iPhone 4, Apple is in a rare predicament – backed into a corner by a trusted product-review entity. Instead …
Read MoreForget iPhone 4 Antenna Problems — Apple Needs Better Message on Conflict Minerals
July 2nd, 2010
Apple laid down the gauntlet to the PC in its infamous 1984 commercial announcing its new Macintosh. Thirty years later, Apple now dominates Microsoft as world’s most valuable technology company. …
Read MoreThe Tale of the Notorious J-O-B and iPhonegate
April 21st, 2010
The story surrounding the leak of what may possibly be the next iPhone has all the elements of new media intrigue – a company notorious about keeping secrets; sexy, cutting-edge …
Read MoreWhat the Publishing Industry Must Do in Advance of the iPad
March 31st, 2010
As fanboys, tech media and the chattering class anticipate the Apple iPad’s retail availability in four days, much discussion has focused on the device’s impact on book publishers, and what …
Read MoreRIP, Adobe Flash: Why Adobe Needs PR to Stop Apple From Killing Its Products
February 2nd, 2010
Why hasn’t Adobe, the software powerhouse that created PDF, Photoshop and other widely used computer programs, offered a more robust public relations defense against attacks from Apple? Does the company …
Read MoreObama v. Apple: Who Do You Think Will Win?
January 18th, 2010
Next Wednesday brings us Apple’s long-rumored/awaited tablet – or some other magical device, a time machine maybe? Nope, they already got that! In all seriousness, on January 27 Apple will …
Read More