Public Relations Strategy Archive
Head-In-The-Sand PR Apparently Is Trending
May 11th, 2012
With the volumes of resources, insights, and an entire industry built around crisis management, it’s amazing that even the biggest names in the news still fail to heed the basics. …
Read MoreHere Are Headlines for Future Invisible Children Campaigns
March 15th, 2012
Much has been said about the questionable tactics of Invisible Children, the advocacy group whose video on Joseph Kony’s Lords Resistance Army dominated the news cycle recently. While some lauded …
Read More5 Signs Your Company Will Avoid a PR Crisis
March 1st, 2012
Our last post discussed five signs that your company will face a PR crisis. Let’s turn lemons into lemonade, and share five signs that your company will instead avoid a …
Read More5 Signs Your Company Will Experience a PR Crisis
February 24th, 2012
Just about every company, regardless of industry, will experience an embarrassing PR episode. Here are five signs one’s heading your way. • You haven’t created a crisis PR plan. No …
Read MoreStrike While the PR Iron Is Hot
February 3rd, 2012
A while back this blog gave free PR advice to social network startup Diaspora. The recommendation was to use strong privacy controls to distinguish itself from (and become an attractive …
Read More$7.2 Million Could Buy Awesome Crisis PR
January 17th, 2012
The controversy may be local to Washington, DC, but its PR lessons are certainly universal. The University of Maryland recently announced construction of a new school president’s house, and adjoining …
Read MoreThings to do with a good new story
December 19th, 2011
Say you’re a business, brand, nonprofit, mom-and-pop, or other publicity-seeking entity. You’ve pounded the social media pavement, engaged bloggers across areas of interest, pitched reporters and editors across print and …
Read MoreThree Ways Target Can Avoid a Black Friday Black Eye
November 22nd, 2011
You’ve probably heard about the mega-criticism that mega-retailer Target is facing over opening its stores for sales at midnight on Black Friday. Judging from an online petition that’s collected nearly …
Read MoreHow To Apologize Via Twitter, Part… Ah, We Lost Count
November 16th, 2011
The Penn State sexual abuse scandal and tragedy will prove a significant moment in future crisis public relations case studies. For now, nearly all the attention has rightfully focused on …
Read More3 Simple Ways to Make Your Content Marketing Work
November 7th, 2011
Editor’s note: We are once again honored to have a guest post from Mr. Dan Bischoff (his bio is at the end of this post). Thank you, Dan! In online …
Read MoreAbout Praecere
Praecere Interactive provides social media and PR strategies. No matter your publicity needs, Praecere will give you the best solution to move forward.