Public Relations Strategy Archive
Here’s Why You Don’t Worry About That Awful Headline…
March 7th, 2013
Your client’s POC calls at 9 a.m., and in a panicked tone utters, “did YOU see the story about us on [major mainstream media outlet]’s website?!?” You, the skilled publicist, …
Read MoreAn Open Letter to Elon Musk
February 18th, 2013
Dear Mr. Musk, Let’s give credit where it’s due. Paypal, electric cars, space (!) — you’ve earned the title of adventurous industrialist. You’re probably used to platitudes, so let’s move …
Read MoreTune (Ahem) In to Good PR for 2013!
January 15th, 2013
A new year, but the same old run-around when it comes to PR – particularly from companies who can afford to do better with their branding and public image! Going …
Read MoreHow Does Lance Armstrong — the Brand — Recover?
October 22nd, 2012
Today’s big sports news isn’t about Monday-morning quarterbacking but rather the sordid downfall of cycling phenom Lance Armstrong. The International Cycling Union announced it is stripping Armstrong of all his …
Read MoreIf a Blackberry Was Deactived in a Forest…
October 19th, 2012
The New York Times has officially declared the Blackberry as “Black Sheep” in an article that mixes anecdotal quotes and market share statistics. Now Blackberry isn’t the quickest or most …
Read MorePraecere in the News
August 27th, 2012
A year ago we posted a brief analysis on crisis PR and crisis management for Lance Armstrong and LIVESTRONG, all stemming from the growing media coverage of doping allegations. Last …
Read MoreHow to Avoid Bad Publicity
August 13th, 2012
The funny thing about PR is that in many ways, it can be a curse if you don’t plan for it carefully. Think of the common cliché: “Be careful what …
Read MoreHow to respond to Negative Tweets…
August 6th, 2012
… and online comments, Facebook critics, and more. Yes, there’s actually a fairly simple solution that, in most cases, not only defuses the angriest ranters, but also adds humor to …
Read MoreHow Do Your Customers Contact You?
July 17th, 2012
If you run a business and you maintain a website, you do realize the way customers determine how to contact you is a function of your PR efforts… right? Consider …
Read MoreHARO Isn’t Just Good for PR Leads…
July 2nd, 2012
If you’re reading this and are a PR pro, it’s a good bet you use (nay, scour!) HARO emails daily. For the uninitiated, HARO, or Help A Reporter Out, is …
Read MoreAbout Praecere
Praecere Interactive provides social media and PR strategies. No matter your publicity needs, Praecere will give you the best solution to move forward.