Telling your story is Praecere’s commitment.
We develop content and narratives that drive advocacy, lead the conversation and win debates. Providing balanced experience from decades of media relations, practicing law, lobbying, and domestic and international politics, we get measurable results and achieve success.
We can establish a brand of thought leadership, persuade a political debate or promote a foreign government’s interests in the U.S. You will rarely find such capabilities in any media relations firm.
We help you speak to the powerbrokers and get your messages to the right audiences, all for your advantage.
Through preparation, the worst crisis can be resolved, or even avoided.
Whether you face customer inquiries, regulatory probes, legal scrutiny or media fallout, Praecere will run a rapid response operation to counter aggressive press, buying you time for your next move. A crisis management playbook will be created that anticipates the most hostile attacks. Your team will be counseled on reactions to expect and responses that neutralize the most stinging inquiries and negative campaigns, putting an end to bad press.
Experience demonstrates that it’s always better to have a crisis PR plan and not need it, than to be in a crisis without a plan. That’s the security Praecere will provide you.
If you’ve made it this far, and need immediate assistance, please contact Praecere’s President, Babak Zafarnia.
A brand is not just a fancy symbol or catchphrase. It is the sum total of all interactions that the public has with your business. It literally is everything.
The best brands immediately convey strength, value, trust, and distinction to customers and clients. A successful brand strategy requires public relations expertise to capture market share and build a loyal following.
Praecere’s brand development practice will guide your business through the branding process. We can do a top-line review of your business logo and tagline, all the way to a total rebranding through market research, new message testing, and revitalized outreach.
We have branding experience with diverse entities such as international NGOs, IT security companies, and investment banks. The brands we build generate affinity, creating stronger bonds between our clients and their audiences. If your business’s current brand doesn’t fit your needs, we can help.
Dedication to corporate social responsibility and sustainability is no longer an option. Shareholders and customers expect good corporate behavior. However, your CSR efforts won’t help your brand if customers haven’t noticed. Praecere will get your business the praise and recognition it deserves.
Praecere’s principals have unmatched experience promoting CSR and sustainability, from local small businesses efforts to global programs run by international organizations. Our relationships with media covering CSR and sustainability issues are strong, and can give your business a competitive edge and a powerful platform to rebut critics.
We know the trends and what works, and can seamlessly integrate PR strategies to enhance your corporate image. We build scalable CSR campaigns that get your business noticed for the right reasons.
At Praecere, we see social media as much more than just Facebook, Twitter and your blog. The social media revolution means your customers are talking about your business, with or without your participation.
The rules are different too. This is a savvy new audience and simply blasting out your company’s press release won’t cut it. You need to speak the right language and use digital platforms with staying power to achieve success.
Praecere believes the best digital strategy blends traditional and social media to convert your customers and target audiences into enthusiastic brand ambassadors. We balance traditional PR know-how with digital outreach so our clients benefit from both. Praecere constantly monitors online buzz and trend metrics to let you know what people are saying and how you can best influence and lead the conversation.
We know it can seem overwhelming to try and stay ahead of rapidly changing technologies and social media tools. Our digital expertise will cut through the noise, building trust and a dedicated following for your brand.
The only bad questions are those you don’t anticipate. Praecere's experience in global and Washington, DC media relations proves this observation.
Poised and confident answers in interviews, whether on television, online or in print, are not spontaneous. That’s why interview preparation is key.
Praecere will show you how to bend the arc of an interview so it becomes the conversation that you want to have. Your spokesperson will be trained to take the reins of the interview and shepherd your point home. We will cover every possible scenario so there are no difficult questions and, more importantly, no surprises.
Contact Praecere Public Relations
PRAECERE Public Relations
1731 Willard St. NW Suite 501
Washington, DC 20009
202.277.0800
info@praecere.com
On The Blog Æsthetic, we discuss thought-provoking news from the world of public relations. Join us as we talk about the power of cutting-edge publicity tactics and PR agency strategies for a new era.