DC PR firms Archive
Bobby Zafarnia Interviewed by Yahoo on Lance Armstrong
January 17th, 2013
Click here to read Bobby Zafarnia‘s latest interview on Lance Armstrong‘s crisis PR strategy, this time discussing what’s happening behind the scenes with his big Oprah interview.
Read MorePraecere Recognized for Pro Bono Efforts
November 7th, 2012
It’s an honor for Praecere to be recognized by the Appleseed Network for PR pro bono contributions! Appleseed recently presented its 2012 Pillars of Justice awards honoring pro bono service …
Read MorePraecere in the News
August 27th, 2012
A year ago we posted a brief analysis on crisis PR and crisis management for Lance Armstrong and LIVESTRONG, all stemming from the growing media coverage of doping allegations. Last …
Read MoreHow to Avoid Bad Publicity
August 13th, 2012
The funny thing about PR is that in many ways, it can be a curse if you don’t plan for it carefully. Think of the common cliché: “Be careful what …
Read MoreBad Claims Will Always Make for Bad Headlines
June 5th, 2012
“Just because you’re promoting a worthy cause doesn’t justify distorting the truth.” That’s the first – and probably most damning – sentence in a Washington Post article about how nonprofit …
Read MoreControlling the Schock of Bad PR
May 4th, 2012
Here’s a simple crisis PR and media training principle to follow when responding to media inquiries: every answer must avoid attracting further inquiries. Right now, Congressman Aaron Schock’s re-election campaign …
Read MorePrediction for December 2012
January 18th, 2012
For our friends in the PR industry… you know how December reliably yields “Top 10 PR Stories/Blunders/Hype of 20XX” features? Let’s make a bold (haha) prediction: The first list item in …
Read More$7.2 Million Could Buy Awesome Crisis PR
January 17th, 2012
The controversy may be local to Washington, DC, but its PR lessons are certainly universal. The University of Maryland recently announced construction of a new school president’s house, and adjoining …
Read MoreAn (In)Convenient Fee… Part 2
January 9th, 2012
We didn’t expect to do a second post on the theme from the last one, but customer fees continue to grab negative headlines. That means in the age of 1% vs. …
Read MorePraecere In The News
December 21st, 2011
Rounding out 2011! We’re honored to be mentioned in a few places online, check it out: • PR Daily syndicated our recent blog post on what retailer Target had to do …
Read MoreAbout Praecere
Praecere Interactive provides social media and PR strategies. No matter your publicity needs, Praecere will give you the best solution to move forward.