Public Relations Tips Archive
Controlling the Schock of Bad PR
May 4th, 2012
Here’s a simple crisis PR and media training principle to follow when responding to media inquiries: every answer must avoid attracting further inquiries. Right now, Congressman Aaron Schock’s re-election campaign …
Read More4 PR Lessons From Elvis Presley
April 18th, 2012
Music is a leader of the high art of communication, so no doubt we in the PR world can learn from that industry’s best practices. And when it comes to …
Read MoreLessons From the Credit Card Hack
April 2nd, 2012
A lesson in consumer public relations… You probably heard last week about the massive credit card data breach at Global Payments, Inc., affecting potentially 10 million customers. Data leaks are …
Read MoreHere Are Headlines for Future Invisible Children Campaigns
March 15th, 2012
Much has been said about the questionable tactics of Invisible Children, the advocacy group whose video on Joseph Kony’s Lords Resistance Army dominated the news cycle recently. While some lauded …
Read More5 Signs Your Company Will Avoid a PR Crisis
March 1st, 2012
Our last post discussed five signs that your company will face a PR crisis. Let’s turn lemons into lemonade, and share five signs that your company will instead avoid a …
Read MorePinning Grace Under Pressure
February 15th, 2012
Pinterest, the social media darling du jour, has deftly handled what could have been a slightly bigger PR headache. The site recently received a request from Republican presidential candidate Mitt …
Read MoreStrike While the PR Iron Is Hot
February 3rd, 2012
A while back this blog gave free PR advice to social network startup Diaspora. The recommendation was to use strong privacy controls to distinguish itself from (and become an attractive …
Read MoreAn (In)Convenient Fee
January 3rd, 2012
Here is free PR advice for every global corporation that markets a service. Never, under any circumstances, call any of your fees “convenient.” Verizon, as you might know, committed a …
Read MoreThings to do with a good new story
December 19th, 2011
Say you’re a business, brand, nonprofit, mom-and-pop, or other publicity-seeking entity. You’ve pounded the social media pavement, engaged bloggers across areas of interest, pitched reporters and editors across print and …
Read MoreAmerican Airlines Social Media Policy Should Follow Southwest’s
December 6th, 2011
So the story raging across Twitter, and then through MSM, is that actor Alec Baldwin was kicked off an American Airlines flight today. The reports indicate that Baldwin didn’t comply …
Read MoreAbout Praecere
Praecere Interactive provides social media and PR strategies. No matter your publicity needs, Praecere will give you the best solution to move forward.