Public Relations Tips Archive
Pinning Grace Under Pressure
February 15th, 2012
Pinterest, the social media darling du jour, has deftly handled what could have been a slightly bigger PR headache. The site recently received a request from Republican presidential candidate Mitt …
Read MoreStrike While the PR Iron Is Hot
February 3rd, 2012
A while back this blog gave free PR advice to social network startup Diaspora. The recommendation was to use strong privacy controls to distinguish itself from (and become an attractive …
Read MoreAn (In)Convenient Fee
January 3rd, 2012
Here is free PR advice for every global corporation that markets a service. Never, under any circumstances, call any of your fees “convenient.” Verizon, as you might know, committed a …
Read MoreThings to do with a good new story
December 19th, 2011
Say you’re a business, brand, nonprofit, mom-and-pop, or other publicity-seeking entity. You’ve pounded the social media pavement, engaged bloggers across areas of interest, pitched reporters and editors across print and …
Read MoreAmerican Airlines Social Media Policy Should Follow Southwest’s
December 6th, 2011
So the story raging across Twitter, and then through MSM, is that actor Alec Baldwin was kicked off an American Airlines flight today. The reports indicate that Baldwin didn’t comply …
Read MoreThree Ways Target Can Avoid a Black Friday Black Eye
November 22nd, 2011
You’ve probably heard about the mega-criticism that mega-retailer Target is facing over opening its stores for sales at midnight on Black Friday. Judging from an online petition that’s collected nearly …
Read More3 Simple Ways to Make Your Content Marketing Work
November 7th, 2011
Editor’s note: We are once again honored to have a guest post from Mr. Dan Bischoff (his bio is at the end of this post). Thank you, Dan! In online …
Read More9 + 9 + 9 = Ineffective Crisis Management
November 1st, 2011
With Herman Cain, the (d)evolution of his campaign’s response to sexual harassment allegations has marked a total failure on basic crisis public relations principles. Here’s a rundown of all the mistakes …
Read MoreWhat Blackberry Is Doing Right (So Far…)
October 27th, 2011
The last Blog Aesthetic post talked about the recent RIM missteps around the Blackberry. Today’s blog post could continue that theme and examine the PR effect of the delayed/much-needed OS update for …
Read MoreBlackberry BBX = (B)are (B)ones E(X)cuse
October 21st, 2011
In litigation PR, it’s critical to have a holding statement ready to go if when lawsuits are filed against your company or client. ”We are reviewing the allegations … We …
Read MoreAbout Praecere
Praecere Interactive provides social media and PR strategies. No matter your publicity needs, Praecere will give you the best solution to move forward.