Public Relations Tips Archive
American Airlines Social Media Policy Should Follow Southwest’s
December 6th, 2011
So the story raging across Twitter, and then through MSM, is that actor Alec Baldwin was kicked off an American Airlines flight today. The reports indicate that Baldwin didn’t comply …
Read MoreThree Ways Target Can Avoid a Black Friday Black Eye
November 22nd, 2011
You’ve probably heard about the mega-criticism that mega-retailer Target is facing over opening its stores for sales at midnight on Black Friday. Judging from an online petition that’s collected nearly …
Read More3 Simple Ways to Make Your Content Marketing Work
November 7th, 2011
Editor’s note: We are once again honored to have a guest post from Mr. Dan Bischoff (his bio is at the end of this post). Thank you, Dan! In online …
Read More9 + 9 + 9 = Ineffective Crisis Management
November 1st, 2011
With Herman Cain, the (d)evolution of his campaign’s response to sexual harassment allegations has marked a total failure on basic crisis public relations principles. Here’s a rundown of all the mistakes …
Read MoreWhat Blackberry Is Doing Right (So Far…)
October 27th, 2011
The last Blog Aesthetic post talked about the recent RIM missteps around the Blackberry. Today’s blog post could continue that theme and examine the PR effect of the delayed/much-needed OS update for …
Read MoreBlackberry BBX = (B)are (B)ones E(X)cuse
October 21st, 2011
In litigation PR, it’s critical to have a holding statement ready to go if when lawsuits are filed against your company or client. ”We are reviewing the allegations … We …
Read MoreWhat’s Wrong with This Picture?
September 7th, 2011
Take a look at this Sheraton Hotels print advertisement: As you might notice, the ad promotes a Microsoft service the hotel provides… and features a Macbook Pro just behind the …
Read MoreLendio Guest Post: Is Your Business Prepared to Deal with the Shaking?
August 25th, 2011
We’ve just gone online with another guest post at Lendio, this one on the basics of crisis management for small businesses. As we just experienced the Great DC Earthquake of …
Read MoreYes, You Can Overcook PR
August 15th, 2011
Slate’s Farhad Manjoo recently wrote a scathing takedown of the state of restaurant industry websites. He summed up the common user experience when visiting restaurant sites: awful house music, confusing …
Read MoreFour Social Media Lessons for Washington Metro Transit
July 18th, 2011
Kudos to the Washington Metropolitan Area Transit Authority (a.k.a. “Metro” to the locals) for recognizing the tremendous need for a smarter social media strategy. The Washington Post reports today that …
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