Interactive Marketing Archive

3 Simple Ways to Make Your Content Marketing Work

November 7th, 2011

Editor’s note: We are once again honored to have a guest post from Mr. Dan Bischoff (his bio is at the end of this post).  Thank you, Dan! In online …

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September 2011 Ær Mail Newsletter

September 19th, 2011

 Check out the latest edition of our newsletter, Ær Mail!  To sign up for regular distribution, click here.

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Yes, You Can Overcook PR

August 15th, 2011

Slate’s Farhad Manjoo recently wrote a scathing takedown of the state of restaurant industry websites.  He summed up the common user experience when visiting restaurant sites: awful house music, confusing …

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The PR Guide to Google Plus

July 10th, 2011

We might be one of the first PR firms to join Google+ (or “Google Plus” in case the addition symbol conjures bad math class memories).  While the initial hype around …

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Praecere Guest Post in Lendio.com

June 8th, 2011

We were invited again (we’re really good guests!) to write a blog post for Lendio.com –  a great company that’s scored some seriously amazing press lately.  Read our article on …

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Inspirational Bacon

March 8th, 2011

What is the other white meat?  The National Pork Board has made sure America’s known the answer since 1987.  But now the NPB has come up with a new slogan: …

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Extremely Basic Small Business Social Media Marketing Tips You Should Be Doing

March 1st, 2011

Think about when you last needed recommendations for a dentist, dry cleaner, florist, mechanic, plumber… ah, you get the point.  If you’re all 2.0 and everything, we’ll guess you went …

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“… and I’d like to thank Social Media for all its support …”

February 25th, 2011

How do you make a big event, say like the Oscars, bigger bigger?  Charming hosts?  Lovely starlets?  Or maybe you give that young upstart, social media, a chance to shine?  …

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A Little Social Media Love for Greek Yogurt

February 18th, 2011

What is love? If you take a look Chobani’s new social media campaign you might be convinced love is yogurt – Greek yogurt, in particular. Chobani shows how social media …

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The Social Bite at the Apple

February 15th, 2011

Ever heard of a vicious circle?  It’s not the kind of routine that appeals to a business, particularly one seeking publicity.  We get smiles, instead, by thinking about “social cycles” …

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Praecere Interactive provides social media and PR strategies. No matter your publicity needs, Praecere will give you the best solution to move forward.

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