Interactive Marketing Archive
The (Apple) Core of Truth v. Lies
March 22nd, 2012
As we stated in our previous blog post on Invisible Children, when advocacy campaigns are based on misrepresentations, exaggerations, and near falsehoods, they undermine their own cause and damage the …
Read MoreHere Are Headlines for Future Invisible Children Campaigns
March 15th, 2012
Much has been said about the questionable tactics of Invisible Children, the advocacy group whose video on Joseph Kony’s Lords Resistance Army dominated the news cycle recently. While some lauded …
Read MoreStrike While the PR Iron Is Hot
February 3rd, 2012
A while back this blog gave free PR advice to social network startup Diaspora. The recommendation was to use strong privacy controls to distinguish itself from (and become an attractive …
Read MoreThings to do with a good new story
December 19th, 2011
Say you’re a business, brand, nonprofit, mom-and-pop, or other publicity-seeking entity. You’ve pounded the social media pavement, engaged bloggers across areas of interest, pitched reporters and editors across print and …
Read More3 Simple Ways to Make Your Content Marketing Work
November 7th, 2011
Editor’s note: We are once again honored to have a guest post from Mr. Dan Bischoff (his bio is at the end of this post). Thank you, Dan! In online …
Read MoreSeptember 2011 Ær Mail Newsletter
September 19th, 2011
Check out the latest edition of our newsletter, Ær Mail! To sign up for regular distribution, click here.
Read MoreYes, You Can Overcook PR
August 15th, 2011
Slate’s Farhad Manjoo recently wrote a scathing takedown of the state of restaurant industry websites. He summed up the common user experience when visiting restaurant sites: awful house music, confusing …
Read MoreThe PR Guide to Google Plus
July 10th, 2011
We might be one of the first PR firms to join Google+ (or “Google Plus” in case the addition symbol conjures bad math class memories). While the initial hype around …
Read MorePraecere Guest Post in Lendio.com
June 8th, 2011
We were invited again (we’re really good guests!) to write a blog post for Lendio.com – a great company that’s scored some seriously amazing press lately. Read our article on …
Read MoreInspirational Bacon
March 8th, 2011
What is the other white meat? The National Pork Board has made sure America’s known the answer since 1987. But now the NPB has come up with a new slogan: …
Read MoreAbout Praecere
Praecere Interactive provides social media and PR strategies. No matter your publicity needs, Praecere will give you the best solution to move forward.