DC Interactive Agency Archive
Bobby Zafarnia Interviewed by Yahoo on Lance Armstrong
January 17th, 2013
Click here to read Bobby Zafarnia‘s latest interview on Lance Armstrong‘s crisis PR strategy, this time discussing what’s happening behind the scenes with his big Oprah interview.
Read MorePraecere Recognized for Pro Bono Efforts
November 7th, 2012
It’s an honor for Praecere to be recognized by the Appleseed Network for PR pro bono contributions! Appleseed recently presented its 2012 Pillars of Justice awards honoring pro bono service …
Read MoreHow to respond to Negative Tweets…
August 6th, 2012
… and online comments, Facebook critics, and more. Yes, there’s actually a fairly simple solution that, in most cases, not only defuses the angriest ranters, but also adds humor to …
Read MorePrediction for December 2012
January 18th, 2012
For our friends in the PR industry… you know how December reliably yields “Top 10 PR Stories/Blunders/Hype of 20XX” features? Let’s make a bold (haha) prediction: The first list item in …
Read More$7.2 Million Could Buy Awesome Crisis PR
January 17th, 2012
The controversy may be local to Washington, DC, but its PR lessons are certainly universal. The University of Maryland recently announced construction of a new school president’s house, and adjoining …
Read MoreAn (In)Convenient Fee… Part 2
January 9th, 2012
We didn’t expect to do a second post on the theme from the last one, but customer fees continue to grab negative headlines. That means in the age of 1% vs. …
Read MorePraecere In The News
December 21st, 2011
Rounding out 2011! We’re honored to be mentioned in a few places online, check it out: • PR Daily syndicated our recent blog post on what retailer Target had to do …
Read MoreTriple Bogey Brand Damage Is Hard to Undo
December 2nd, 2011
We all know about body doubles running rampant in Hollywood. We even know they are used by F-list celebrities who sponsor various products. If we actually watched such sleight of …
Read More9 + 9 + 9 = Ineffective Crisis Management
November 1st, 2011
With Herman Cain, the (d)evolution of his campaign’s response to sexual harassment allegations has marked a total failure on basic crisis public relations principles. Here’s a rundown of all the mistakes …
Read MorePR and the Buffett Rule, Part I
September 21st, 2011
Our last blog post discussed the decidedly poor website brand President Obama’s 2012 campaign created to combat political attacks. Since then, Obama announced his latest push to reduce the deficit, …
Read MoreAbout Praecere
Praecere Interactive provides social media and PR strategies. No matter your publicity needs, Praecere will give you the best solution to move forward.