Reputation Management Archive
Here’s Why You Don’t Worry About That Awful Headline…
March 7th, 2013
Your client’s POC calls at 9 a.m., and in a panicked tone utters, “did YOU see the story about us on [major mainstream media outlet]’s website?!?” You, the skilled publicist, …
Read MoreAn Open Letter to Elon Musk
February 18th, 2013
Dear Mr. Musk, Let’s give credit where it’s due. Paypal, electric cars, space (!) — you’ve earned the title of adventurous industrialist. You’re probably used to platitudes, so let’s move …
Read MoreTune (Ahem) In to Good PR for 2013!
January 15th, 2013
A new year, but the same old run-around when it comes to PR – particularly from companies who can afford to do better with their branding and public image! Going …
Read MoreThis Is How To Handle A Media Apology
December 13th, 2012
First, some background: Are you a consumer? Do you like to make informed purchases based on comparing products and options? Do you go online for straight-forward advice and guidance? If …
Read MoreThe Proximate Cause of PR Headaches
December 6th, 2012
Almost every big PR embarrassment for corporations results from a disconnect between executive functions and, well, PR. What this means is, when an embattled organization plans, announces, or takes major …
Read MoreGuy Fiere’s Comback Recipe
November 23rd, 2012
As you repurpose Thanksgiving leftovers, you may have recently read the scathing New York Times restaurant review of Guy Fieri‘s American Kitchen and Bar. Some choice nuggets from the thermonuclear …
Read MoreHow Does Lance Armstrong — the Brand — Recover?
October 22nd, 2012
Today’s big sports news isn’t about Monday-morning quarterbacking but rather the sordid downfall of cycling phenom Lance Armstrong. The International Cycling Union announced it is stripping Armstrong of all his …
Read MoreIf a Blackberry Was Deactived in a Forest…
October 19th, 2012
The New York Times has officially declared the Blackberry as “Black Sheep” in an article that mixes anecdotal quotes and market share statistics. Now Blackberry isn’t the quickest or most …
Read MoreTwo Things American Airlines Must Do ASAP
October 1st, 2012
It’s bad enough that American Airlines is caught up in a protracted bankruptcy and ongoing fight with unionized employees. Today however brought more turbulent news with two separate reports of …
Read MoreScrewing up Your Brand’s Image? Now that’s Regressive.
September 17th, 2012
There hasn’t been much PR industry chatter in the past couple weeks around the Progressive Insurance media meltdown. As you may recall, Progressive caught major flack for appearing incredibly insensitive …
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