Corporate Communications Archive
Here’s Why You Don’t Worry About That Awful Headline…
March 7th, 2013
Your client’s POC calls at 9 a.m., and in a panicked tone utters, “did YOU see the story about us on [major mainstream media outlet]’s website?!?” You, the skilled publicist, …
Read MoreAn Open Letter to Elon Musk
February 18th, 2013
Dear Mr. Musk, Let’s give credit where it’s due. Paypal, electric cars, space (!) — you’ve earned the title of adventurous industrialist. You’re probably used to platitudes, so let’s move …
Read MoreTune (Ahem) In to Good PR for 2013!
January 15th, 2013
A new year, but the same old run-around when it comes to PR – particularly from companies who can afford to do better with their branding and public image! Going …
Read MoreThe Proximate Cause of PR Headaches
December 6th, 2012
Almost every big PR embarrassment for corporations results from a disconnect between executive functions and, well, PR. What this means is, when an embattled organization plans, announces, or takes major …
Read MoreIf a Blackberry Was Deactived in a Forest…
October 19th, 2012
The New York Times has officially declared the Blackberry as “Black Sheep” in an article that mixes anecdotal quotes and market share statistics. Now Blackberry isn’t the quickest or most …
Read MoreTwo Things American Airlines Must Do ASAP
October 1st, 2012
It’s bad enough that American Airlines is caught up in a protracted bankruptcy and ongoing fight with unionized employees. Today however brought more turbulent news with two separate reports of …
Read MoreScrewing up Your Brand’s Image? Now that’s Regressive.
September 17th, 2012
There hasn’t been much PR industry chatter in the past couple weeks around the Progressive Insurance media meltdown. As you may recall, Progressive caught major flack for appearing incredibly insensitive …
Read MorePraecere in the News
August 27th, 2012
A year ago we posted a brief analysis on crisis PR and crisis management for Lance Armstrong and LIVESTRONG, all stemming from the growing media coverage of doping allegations. Last …
Read MoreHow to Avoid Bad Publicity
August 13th, 2012
The funny thing about PR is that in many ways, it can be a curse if you don’t plan for it carefully. Think of the common cliché: “Be careful what …
Read MoreHow to respond to Negative Tweets…
August 6th, 2012
… and online comments, Facebook critics, and more. Yes, there’s actually a fairly simple solution that, in most cases, not only defuses the angriest ranters, but also adds humor to …
Read MoreAbout Praecere
Praecere Interactive provides social media and PR strategies. No matter your publicity needs, Praecere will give you the best solution to move forward.