News & Events Archive
An Open Letter to Elon Musk
February 18th, 2013
Dear Mr. Musk, Let’s give credit where it’s due. Paypal, electric cars, space (!) — you’ve earned the title of adventurous industrialist. You’re probably used to platitudes, so let’s move …
Read MoreBobby Zafarnia Interviewed by Yahoo on Lance Armstrong
January 17th, 2013
Click here to read Bobby Zafarnia‘s latest interview on Lance Armstrong‘s crisis PR strategy, this time discussing what’s happening behind the scenes with his big Oprah interview.
Read MorePraecere Recognized for Pro Bono Efforts
November 7th, 2012
It’s an honor for Praecere to be recognized by the Appleseed Network for PR pro bono contributions! Appleseed recently presented its 2012 Pillars of Justice awards honoring pro bono service …
Read MoreTwo Things American Airlines Must Do ASAP
October 1st, 2012
It’s bad enough that American Airlines is caught up in a protracted bankruptcy and ongoing fight with unionized employees. Today however brought more turbulent news with two separate reports of …
Read MorePraecere in the News
August 27th, 2012
A year ago we posted a brief analysis on crisis PR and crisis management for Lance Armstrong and LIVESTRONG, all stemming from the growing media coverage of doping allegations. Last …
Read MoreWhat Took Anna Wintour So Long?
June 11th, 2012
Over a year ago, this blog gave a detailed summary of the gross PR blunder committed by Vogue Magazine in its positive puff piece on Syria First Lady Asma al-Asaad. …
Read MoreHead-In-The-Sand PR Apparently Is Trending
May 11th, 2012
With the volumes of resources, insights, and an entire industry built around crisis management, it’s amazing that even the biggest names in the news still fail to heed the basics. …
Read MoreHow Manipulated Would You Like Your Web Today?
April 11th, 2012
Stayed at a hotel recently? Paid for internet access? Yep, it’s a pretty rough world out there. In fact, having recently attended a conference in New Zealand, we had to …
Read MoreLessons From the Credit Card Hack
April 2nd, 2012
A lesson in consumer public relations… You probably heard last week about the massive credit card data breach at Global Payments, Inc., affecting potentially 10 million customers. Data leaks are …
Read MoreTweets Are Not An Ideal Apology!
March 29th, 2012
As this blog has written before, tweets are almost always a very bad way to apologize for something. Especially if your tweet might have threatened the safety of otherwise innocent …
Read MoreAbout Praecere
Praecere Interactive provides social media and PR strategies. No matter your publicity needs, Praecere will give you the best solution to move forward.