Media Training Archive
Praecere Gets Mention on Critical Mention! (No Repitition Intended)
February 4th, 2013
Praecere’s Twitter account, @Praecere, got a nice mention on Critical Mention’s Critical Thinking blog. The daily news source highlights a quick note on how to put crisis PR fires out …
Read MoreGuest Post on MrMediaTraining.com
May 22nd, 2012
We’re honored to have a guest post on one of the top PR industry blogs out there, mrmediatraining.com, run by Brad Phillips of Phillips Media Relations. If the name of …
Read MoreControlling the Schock of Bad PR
May 4th, 2012
Here’s a simple crisis PR and media training principle to follow when responding to media inquiries: every answer must avoid attracting further inquiries. Right now, Congressman Aaron Schock’s re-election campaign …
Read More5 Signs Your Company Will Experience a PR Crisis
February 24th, 2012
Just about every company, regardless of industry, will experience an embarrassing PR episode. Here are five signs one’s heading your way. • You haven’t created a crisis PR plan. No …
Read MoreThe Top Mistake in Media Training
June 27th, 2011
Ever wonder what’s the biggest mistake when it comes to interview preparation and media training? Failing to do any media training in the first place. Though it seems counter-intuitive, we’ve …
Read MoreWhen Not to Do a Press Conference
June 16th, 2011
Today Anthony Weiner resigned from Congress in the wake of his Twitter scandal. We’ll leave it to others to pass moral judgment on his behavior; rather, we’re more interested in …
Read MoreWe’re Crossing Our Fingers, Lance…
January 20th, 2011
Lance Armstrong‘s beating cancer to become a cycling great is the stuff of legend, there certainly is no quarrel with that. Still, the ongoing whispers and allegations about doping continue …
Read MoreUS Airways Still Hasn’t Checked in on Tech Trends
December 28th, 2010
At the Blog Aesthetic, our articles are inspired by current events, public affairs, the latest celeb flubs, or anything else with an interesting PR twist. And, sometimes, serendipity is our …
Read MoreBrand Sleight of Hand, Brought to You by Toyota
August 26th, 2010
Another day, another Toyota recall. In theory, any other brand that might have shouldered the weight of so much negative press would have collapsed. When your brand faces a torrent …
Read MoreThe Science of Media Training Explains Climategate
July 16th, 2010
In today’s media and public relations landscape, it is important to remember that facts and truth rarely are enough to settle the discussion. This is an acute problem for the …
Read MoreAbout Praecere
Praecere Interactive provides social media and PR strategies. No matter your publicity needs, Praecere will give you the best solution to move forward.