Posts Tagged ‘branding’
Does Diet Coke Recognize Signs of a CSR Heart Attack?
March 8th, 2012
It’s rare you’ll ever see such a stark misalignment of a brand’s health-focused messaging, and the harsh reality of contrary medical studies. Diet Coke supports The Heart Truth, a public campaign …
Read MoreAn (In)Convenient Fee
January 3rd, 2012
Here is free PR advice for every global corporation that markets a service. Never, under any circumstances, call any of your fees “convenient.” Verizon, as you might know, committed a …
Read MoreTriple Bogey Brand Damage Is Hard to Undo
December 2nd, 2011
We all know about body doubles running rampant in Hollywood. We even know they are used by F-list celebrities who sponsor various products. If we actually watched such sleight of …
Read More3 Simple Ways to Make Your Content Marketing Work
November 7th, 2011
Editor’s note: We are once again honored to have a guest post from Mr. Dan Bischoff (his bio is at the end of this post). Thank you, Dan! In online …
Read MoreUS Airways Still Hasn’t Checked in on Tech Trends
December 28th, 2010
At the Blog Aesthetic, our articles are inspired by current events, public affairs, the latest celeb flubs, or anything else with an interesting PR twist. And, sometimes, serendipity is our …
Read MoreBrand Recap: TLC – Um, What Exactly Am I “Learning”?
November 2nd, 2010
Branding an operation, company, product, or service requires serious considerations. One is to never impose a brand that insults your target market’s collective intelligence. Products such as KFC’s Double Down …
Read MoreAsk Yourself, What Does Your Brand Mean to You?
October 29th, 2010
Not to get too New Age-y, but… if there’s one piece of advice we can offer about branding as a business strategy, it is this: Always resist the temptation to …
Read MoreThe New Praecere Brand and Logo… That We Hope We Never See!
October 8th, 2010
Inspired by the new Gap brand and logo, Praecere is changing its brand and logo for the day! Voila: As with other bad brand PR efforts, the primary lesson for Gap …
Read MoreThe Next Hub of Innovation Is … Chattanooga?
September 14th, 2010
Bravo to Chattanooga! (Disclaimer: our president graduated from Vanderbilt, so the Blog Aesthetic has a soft spot for Tennessee!) The city, famous for … er, take your pick, now has …
Read MoreForget iPhone 4 Antenna Problems — Apple Needs Better Message on Conflict Minerals
July 2nd, 2010
Apple laid down the gauntlet to the PC in its infamous 1984 commercial announcing its new Macintosh. Thirty years later, Apple now dominates Microsoft as world’s most valuable technology company. …
Read MoreAbout Praecere
Praecere Interactive provides social media and PR strategies. No matter your publicity needs, Praecere will give you the best solution to move forward.