Posts Tagged ‘Brand’
Triple Bogey Brand Damage Is Hard to Undo
December 2nd, 2011
We all know about body doubles running rampant in Hollywood. We even know they are used by F-list celebrities who sponsor various products. If we actually watched such sleight of …
Read More3 Simple Ways to Make Your Content Marketing Work
November 7th, 2011
Editor’s note: We are once again honored to have a guest post from Mr. Dan Bischoff (his bio is at the end of this post). Thank you, Dan! In online …
Read More“The Rumors of Our Brand Demise Are Greatly Exaggerated!”
June 23rd, 2011
So, according to 24/7 Wall St., several venerable brands will die in 2012, including A&W, Saab, and American Apparel. Whether or not these brands actually expire, there are two critical …
Read MoreInspirational Bacon
March 8th, 2011
What is the other white meat? The National Pork Board has made sure America’s known the answer since 1987. But now the NPB has come up with a new slogan: …
Read MoreYour Crisis Is My Crisis Too: The Tale of Brands and Microfinance
January 5th, 2011
A big part of PR is brand and association. When we say “computer companies” you might say Apple or Dell… we say “Wall Street” you say Goldman Sachs…. you get …
Read MoreBrand Recap: TLC – Um, What Exactly Am I “Learning”?
November 2nd, 2010
Branding an operation, company, product, or service requires serious considerations. One is to never impose a brand that insults your target market’s collective intelligence. Products such as KFC’s Double Down …
Read MoreAsk Yourself, What Does Your Brand Mean to You?
October 29th, 2010
Not to get too New Age-y, but… if there’s one piece of advice we can offer about branding as a business strategy, it is this: Always resist the temptation to …
Read MorePR Blunder in the Making: Who Will “Face” the Yahoo-AOL Merger?
October 14th, 2010
The tech sector is abuzz today with rumors of a Yahoo-AOL merger. As this blog is all about media aesthetic, we offer commentary on popular branding perceptions of big players …
Read MoreThe New Praecere Brand and Logo… That We Hope We Never See!
October 8th, 2010
Inspired by the new Gap brand and logo, Praecere is changing its brand and logo for the day! Voila: As with other bad brand PR efforts, the primary lesson for Gap …
Read MoreI Work in PR, and This Is What I Do
September 2nd, 2010
Once upon a time, a recruitment poster for an aid agency showed an American staffer and his Cambodian counterpart on motorcycles in the native jungles. The basic message was, “this …
Read MoreAbout Praecere
Praecere Interactive provides social media and PR strategies. No matter your publicity needs, Praecere will give you the best solution to move forward.