Small Business Marketing Archive
This Is How To Handle A Media Apology
December 13th, 2012
First, some background: Are you a consumer? Do you like to make informed purchases based on comparing products and options? Do you go online for straight-forward advice and guidance? If …
Read MoreGuy Fiere’s Comback Recipe
November 23rd, 2012
As you repurpose Thanksgiving leftovers, you may have recently read the scathing New York Times restaurant review of Guy Fieri‘s American Kitchen and Bar. Some choice nuggets from the thermonuclear …
Read MoreHow to Avoid Bad Publicity
August 13th, 2012
The funny thing about PR is that in many ways, it can be a curse if you don’t plan for it carefully. Think of the common cliché: “Be careful what …
Read MoreHow Do Your Customers Contact You?
July 17th, 2012
If you run a business and you maintain a website, you do realize the way customers determine how to contact you is a function of your PR efforts… right? Consider …
Read MoreAn (In)Convenient Fee… Part 2
January 9th, 2012
We didn’t expect to do a second post on the theme from the last one, but customer fees continue to grab negative headlines. That means in the age of 1% vs. …
Read MorePraecere In The News
December 21st, 2011
Rounding out 2011! We’re honored to be mentioned in a few places online, check it out: • PR Daily syndicated our recent blog post on what retailer Target had to do …
Read MoreThings to do with a good new story
December 19th, 2011
Say you’re a business, brand, nonprofit, mom-and-pop, or other publicity-seeking entity. You’ve pounded the social media pavement, engaged bloggers across areas of interest, pitched reporters and editors across print and …
Read More3 Simple Ways to Make Your Content Marketing Work
November 7th, 2011
Editor’s note: We are once again honored to have a guest post from Mr. Dan Bischoff (his bio is at the end of this post). Thank you, Dan! In online …
Read MoreSeptember 2011 Ær Mail Newsletter
September 19th, 2011
Check out the latest edition of our newsletter, Ær Mail! To sign up for regular distribution, click here.
Read MoreYes, You Can Overcook PR
August 15th, 2011
Slate’s Farhad Manjoo recently wrote a scathing takedown of the state of restaurant industry websites. He summed up the common user experience when visiting restaurant sites: awful house music, confusing …
Read MoreAbout Praecere
Praecere Interactive provides social media and PR strategies. No matter your publicity needs, Praecere will give you the best solution to move forward.