Small Business Marketing Archive
An (In)Convenient Fee… Part 2
January 9th, 2012
We didn’t expect to do a second post on the theme from the last one, but customer fees continue to grab negative headlines. That means in the age of 1% vs. …
Read MorePraecere In The News
December 21st, 2011
Rounding out 2011! We’re honored to be mentioned in a few places online, check it out: • PR Daily syndicated our recent blog post on what retailer Target had to do …
Read MoreThings to do with a good new story
December 19th, 2011
Say you’re a business, brand, nonprofit, mom-and-pop, or other publicity-seeking entity. You’ve pounded the social media pavement, engaged bloggers across areas of interest, pitched reporters and editors across print and …
Read More3 Simple Ways to Make Your Content Marketing Work
November 7th, 2011
Editor’s note: We are once again honored to have a guest post from Mr. Dan Bischoff (his bio is at the end of this post). Thank you, Dan! In online …
Read MoreSeptember 2011 Ær Mail Newsletter
September 19th, 2011
Check out the latest edition of our newsletter, Ær Mail! To sign up for regular distribution, click here.
Read MoreYes, You Can Overcook PR
August 15th, 2011
Slate’s Farhad Manjoo recently wrote a scathing takedown of the state of restaurant industry websites. He summed up the common user experience when visiting restaurant sites: awful house music, confusing …
Read MoreThe PR Guide to Google Plus
July 10th, 2011
We might be one of the first PR firms to join Google+ (or “Google Plus” in case the addition symbol conjures bad math class memories). While the initial hype around …
Read MorePraecere Guest Post in Lendio.com
June 8th, 2011
We were invited again (we’re really good guests!) to write a blog post for Lendio.com – a great company that’s scored some seriously amazing press lately. Read our article on …
Read MoreDon’t Get Trumped by False Media Narratives
May 18th, 2011
In the past we’ve written about the PR tactic of riding the media coattails of major scheduled events. It’s hard enough to drum up publicity from scratch, so when possible, …
Read More9 Ways to Overhaul Your Corporate Blog
April 18th, 2011
Editor’s note: We are privileged to have Dan Bischoff of Lendio.com, a mighty PR guru of extraordinary industry insight, provide The Blog Aesthetic a guest post today! — It’s an …
Read MoreAbout Praecere
Praecere Interactive provides social media and PR strategies. No matter your publicity needs, Praecere will give you the best solution to move forward.