Posts Tagged ‘PR’
How Facebook Could Have Crushed the Negative Press from “The Social Network”
October 25th, 2010
While the PR industry still tries to solve a vexing riddle – how to quantify ROI and metrics of a PR campaign – there certainly is one big PR matter …
Read MorePR to Put F1 Circuit Builders in Pole Position
September 25th, 2010
The Blog Aesthetic is very excited for the impending return of Formula 1 racing to the US in 2012, a delay of too many years for the grand motorsport. With …
Read MoreTry the Frankenfish, I Hear It’s Excellent Today
September 22nd, 2010
Sick of crabcakes? Do you cry “enough already” when scallops are the entrée? Don’t pout (pun coming in a couple of paragraphs below) so soon, Frankenfish may be on your …
Read MoreYour Product Just Got Slammed by the New York Times… Who’s Got the Champagne?
September 20th, 2010
Yes, it’s a slightly counter-intuitive headline, but there’s a PR upside to getting grilled by the New York Times. David Pogue, NYT’s resident tech guru, reviewed Monsoon Multimedia’s new Vulkano …
Read MoreDon’t “Censor” Your Call to Action
September 7th, 2010
In the wake of Craigslist “censoring” its adult services section, commentators and the media continue to read the tea leaves rather aggressively, trying to divine what exactly are the site’s …
Read MoreI Work in PR, and This Is What I Do
September 2nd, 2010
Once upon a time, a recruitment poster for an aid agency showed an American staffer and his Cambodian counterpart on motorcycles in the native jungles. The basic message was, “this …
Read MoreSocial Media 3.0: The “Next Big Thing” Just Might Be the “Great Tune Out”
August 30th, 2010
(Where is that “dislike” button when we want it?) Everyone in PR is on a non-stop sugar high for the “next big thing” in social media. We are curious as …
Read MoreResearch, Polling, Stakeholders, Strategy, Execution vs … A Simple Message
August 20th, 2010
The best publicists understand that full-fledged PR campaigns require significant effort and diligence – even stage-management, like a Hollywood blockbuster (more on that below). When we hear excellent quotes, great …
Read MoreThe Failed PR Strategy for Google’s Net Neutrality Plan
August 13th, 2010
If you don’t know what net neutrality is, then ask yourself, “why don’t I know about the single most important issue regarding the future of communication?” The largest names in …
Read MorePR Basics for E-Commerce Sites
August 3rd, 2010
From time to time, the Blog Aesthetic spotlights different industries and offers discussion and insight on relevant public relations trends and strategies. In this posting, we examine the next phase …
Read MoreAbout Praecere
Praecere Interactive provides social media and PR strategies. No matter your publicity needs, Praecere will give you the best solution to move forward.