Posts Tagged ‘Crisis Management’
Here’s Why You Don’t Worry About That Awful Headline…
March 7th, 2013
Your client’s POC calls at 9 a.m., and in a panicked tone utters, “did YOU see the story about us on [major mainstream media outlet]’s website?!?” You, the skilled publicist, …
Read MorePraecere Gets Mention on Critical Mention! (No Repitition Intended)
February 4th, 2013
Praecere’s Twitter account, @Praecere, got a nice mention on Critical Mention’s Critical Thinking blog. The daily news source highlights a quick note on how to put crisis PR fires out …
Read MoreGuy Fiere’s Comback Recipe
November 23rd, 2012
As you repurpose Thanksgiving leftovers, you may have recently read the scathing New York Times restaurant review of Guy Fieri‘s American Kitchen and Bar. Some choice nuggets from the thermonuclear …
Read MoreTwo Things American Airlines Must Do ASAP
October 1st, 2012
It’s bad enough that American Airlines is caught up in a protracted bankruptcy and ongoing fight with unionized employees. Today however brought more turbulent news with two separate reports of …
Read MorePraecere in the News
August 27th, 2012
A year ago we posted a brief analysis on crisis PR and crisis management for Lance Armstrong and LIVESTRONG, all stemming from the growing media coverage of doping allegations. Last …
Read MoreHead-In-The-Sand PR Apparently Is Trending
May 11th, 2012
With the volumes of resources, insights, and an entire industry built around crisis management, it’s amazing that even the biggest names in the news still fail to heed the basics. …
Read MoreLessons From the Credit Card Hack
April 2nd, 2012
A lesson in consumer public relations… You probably heard last week about the massive credit card data breach at Global Payments, Inc., affecting potentially 10 million customers. Data leaks are …
Read More$7.2 Million Could Buy Awesome Crisis PR
January 17th, 2012
The controversy may be local to Washington, DC, but its PR lessons are certainly universal. The University of Maryland recently announced construction of a new school president’s house, and adjoining …
Read MoreAn (In)Convenient Fee… Part 2
January 9th, 2012
We didn’t expect to do a second post on the theme from the last one, but customer fees continue to grab negative headlines. That means in the age of 1% vs. …
Read MoreAn (In)Convenient Fee
January 3rd, 2012
Here is free PR advice for every global corporation that markets a service. Never, under any circumstances, call any of your fees “convenient.” Verizon, as you might know, committed a …
Read MoreAbout Praecere
Praecere Interactive provides social media and PR strategies. No matter your publicity needs, Praecere will give you the best solution to move forward.