Posts Tagged ‘public relations’
UBS Stands Against Un-Buttoned Suits, Unruly Beard Stubble, Unusual Bad Smell
December 15th, 2010
Just as much as public relations counsel enhances external communications, the best PR firms also help clients with internal communications. Large enterprises can forget the thought and care required in …
Read MorePR to Put F1 Circuit Builders in Pole Position
September 25th, 2010
The Blog Aesthetic is very excited for the impending return of Formula 1 racing to the US in 2012, a delay of too many years for the grand motorsport. With …
Read MoreI Work in PR, and This Is What I Do
September 2nd, 2010
Once upon a time, a recruitment poster for an aid agency showed an American staffer and his Cambodian counterpart on motorcycles in the native jungles. The basic message was, “this …
Read MoreSocial Media 3.0: The “Next Big Thing” Just Might Be the “Great Tune Out”
August 30th, 2010
(Where is that “dislike” button when we want it?) Everyone in PR is on a non-stop sugar high for the “next big thing” in social media. We are curious as …
Read MoreResearch, Polling, Stakeholders, Strategy, Execution vs … A Simple Message
August 20th, 2010
The best publicists understand that full-fledged PR campaigns require significant effort and diligence – even stage-management, like a Hollywood blockbuster (more on that below). When we hear excellent quotes, great …
Read MoreDemand Media’s Troubles Show Why Content Will Always Be King
August 16th, 2010
As journalism stalwarts continue to reel, Demand Media has been hailed as the possible heir to creating key media content. With cheaply bought articles that populate numerous “how to” sites, the …
Read MoreThe Failed PR Strategy for Google’s Net Neutrality Plan
August 13th, 2010
If you don’t know what net neutrality is, then ask yourself, “why don’t I know about the single most important issue regarding the future of communication?” The largest names in …
Read MoreHey JetBlue, What’s the ETA on Smart Social Media Strategy?
August 10th, 2010
Ah, JetBlue… Love your TVs and blue chips, but your social media strategy needs a serious overhaul. As the new meme-to-be, the entire Steven Slater ordeal has had many twists …
Read MorePR Basics for E-Commerce Sites
August 3rd, 2010
From time to time, the Blog Aesthetic spotlights different industries and offers discussion and insight on relevant public relations trends and strategies. In this posting, we examine the next phase …
Read MoreUAE Blackberry Ban Will Hurt Its Business and Travel PR and Promotional Efforts
August 1st, 2010
(Disclaimer: Praecere principals have represented The Executive Office of Dubai in prior positions.) The media universe is abuzz today with the UAE’s intention to block BlackBerry digital communications in October. …
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