Posts Tagged ‘public relations’

UBS Stands Against Un-Buttoned Suits, Unruly Beard Stubble, Unusual Bad Smell

December 15th, 2010

Just as much as public relations counsel enhances external communications, the best PR firms also help clients with internal communications.  Large enterprises can forget the thought and care required in …

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PR to Put F1 Circuit Builders in Pole Position

September 25th, 2010

The Blog Aesthetic is very excited for the impending return of Formula 1 racing to the US in 2012, a delay of too many years for the grand motorsport.  With …

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I Work in PR, and This Is What I Do

September 2nd, 2010

Once upon a time, a recruitment poster for an aid agency showed an American staffer and his Cambodian counterpart on motorcycles in the native jungles.  The basic message was, “this …

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Social Media 3.0: The “Next Big Thing” Just Might Be the “Great Tune Out”

August 30th, 2010

(Where is that “dislike” button when we want it?) Everyone in PR is on a non-stop sugar high for the “next big thing” in social media.  We are curious as …

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Research, Polling, Stakeholders, Strategy, Execution vs … A Simple Message

August 20th, 2010

The best publicists understand that full-fledged PR campaigns require significant effort and diligence – even stage-management, like a Hollywood blockbuster (more on that below).  When we hear excellent quotes, great …

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Demand Media’s Troubles Show Why Content Will Always Be King

August 16th, 2010

As journalism stalwarts continue to reel, Demand Media has been hailed as the possible heir to creating key media content.  With cheaply bought articles that populate numerous “how to” sites, the …

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The Failed PR Strategy for Google’s Net Neutrality Plan

August 13th, 2010

If you don’t know what net neutrality is, then ask yourself, “why don’t I know about the single most important issue regarding the future of communication?” The largest names in …

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Hey JetBlue, What’s the ETA on Smart Social Media Strategy?

August 10th, 2010

Ah, JetBlue… Love your TVs and blue chips, but your social media strategy needs a serious overhaul. As the new meme-to-be, the entire Steven Slater ordeal has had many twists …

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PR Basics for E-Commerce Sites

August 3rd, 2010

From time to time, the Blog Aesthetic spotlights different industries and offers discussion and insight on relevant public relations trends and strategies.  In this posting, we examine the next phase …

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UAE Blackberry Ban Will Hurt Its Business and Travel PR and Promotional Efforts

August 1st, 2010

(Disclaimer: Praecere principals have represented The Executive Office of Dubai in prior positions.) The media universe is abuzz today with the UAE’s intention to block BlackBerry digital communications in October. …

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