Brand Management Archive
Triple Bogey Brand Damage Is Hard to Undo
December 2nd, 2011
We all know about body doubles running rampant in Hollywood. We even know they are used by F-list celebrities who sponsor various products. If we actually watched such sleight of …
Read MoreThree Ways Target Can Avoid a Black Friday Black Eye
November 22nd, 2011
You’ve probably heard about the mega-criticism that mega-retailer Target is facing over opening its stores for sales at midnight on Black Friday. Judging from an online petition that’s collected nearly …
Read MoreHow To Apologize Via Twitter, Part… Ah, We Lost Count
November 16th, 2011
The Penn State sexual abuse scandal and tragedy will prove a significant moment in future crisis public relations case studies. For now, nearly all the attention has rightfully focused on …
Read More3 Simple Ways to Make Your Content Marketing Work
November 7th, 2011
Editor’s note: We are once again honored to have a guest post from Mr. Dan Bischoff (his bio is at the end of this post). Thank you, Dan! In online …
Read MoreWhat Blackberry Is Doing Right (So Far…)
October 27th, 2011
The last Blog Aesthetic post talked about the recent RIM missteps around the Blackberry. Today’s blog post could continue that theme and examine the PR effect of the delayed/much-needed OS update for …
Read MoreBlackberry BBX = (B)are (B)ones E(X)cuse
October 21st, 2011
In litigation PR, it’s critical to have a holding statement ready to go if when lawsuits are filed against your company or client. ”We are reviewing the allegations … We …
Read MoreDaily Deal: Half-Off Crisis PR
October 18th, 2011
When a damning news story appears about a major company, chances are other big players are involved. In crisis PR, a fundamental element is knowing who your client’s business partners …
Read MoreMile-High Crisis PR!
October 7th, 2011
What is it with Southwest Airlines? For some reason, the carrier seems to get caught in a regular media firestorm by kicking off high-profile passengers from their airplanes. The latest …
Read MoreNext Week’s Apple Event: What to Watch For
September 28th, 2011
Next week will be new Apple CEO Tim Cook’s first headlining of Apple’s regular press event/product rollouts. Nothing too mysterious about this one — it’s gonna be all about the new …
Read MoreQuickly: What Does “Attack Watch” Mean to You?
September 15th, 2011
Say there’s a website called “Attack Watch” – what comes to mind immediately? Do you think it’s: (A) The latest in a Tom Clancy-sponsored series of video games; (B) A …
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