Founder & President
Babak Zafarnia brings a decade of experience in business public relations, political bodies, and international circles to the front lines of social media, branding, crisis management, and media consulting. As a seasoned communications specialist for Fortune 100 companies, key Members of Congress and heads of state, a government relations expert, an international union representative, and attorney, he recognizes that any successful business must leverage social networking.
Prior to founding Praecere, Babak was Director of the Issues & Crisis Group at Burson-Marsteller, in the firm’s Washington, DC office. He counseled numerous companies and international clients in crisis PR; global telecommunications; international trade; international defense; corporate and finance; political elections; and advised on widely-known brand products/services.
Prior to Burson, Babak was Director of the International Practice at Levick Strategic Communications. He advised the Government of Dubai and diaspora groups on CFIUS, international business, human rights, labor, entertainment, academia/scholarship, and tourism.
A licensed attorney, Babak also practiced commercial and civil rights litigation with law firms in Washington and completed a fellowship with a prominent national civil justice nonprofit.
Babak received his Juris Doctorate from George Mason University School of Law, winning the first-year Moot Court competition and receiving the highest overall score in all rounds. He has a Master’s Degree in Public Administration with a concentration in policy from George Washington University, and undergraduate degree from Vanderbilt University. He is an avid global traveler and has speaking knowledge in Farsi and French.