Corporate Communications Archive
American Airlines Social Media Policy Should Follow Southwest’s
December 6th, 2011
So the story raging across Twitter, and then through MSM, is that actor Alec Baldwin was kicked off an American Airlines flight today. The reports indicate that Baldwin didn’t comply …
Read MoreTriple Bogey Brand Damage Is Hard to Undo
December 2nd, 2011
We all know about body doubles running rampant in Hollywood. We even know they are used by F-list celebrities who sponsor various products. If we actually watched such sleight of …
Read MoreThree Ways Target Can Avoid a Black Friday Black Eye
November 22nd, 2011
You’ve probably heard about the mega-criticism that mega-retailer Target is facing over opening its stores for sales at midnight on Black Friday. Judging from an online petition that’s collected nearly …
Read More3 Simple Ways to Make Your Content Marketing Work
November 7th, 2011
Editor’s note: We are once again honored to have a guest post from Mr. Dan Bischoff (his bio is at the end of this post). Thank you, Dan! In online …
Read MoreWhat Blackberry Is Doing Right (So Far…)
October 27th, 2011
The last Blog Aesthetic post talked about the recent RIM missteps around the Blackberry. Today’s blog post could continue that theme and examine the PR effect of the delayed/much-needed OS update for …
Read MoreBlackberry BBX = (B)are (B)ones E(X)cuse
October 21st, 2011
In litigation PR, it’s critical to have a holding statement ready to go if when lawsuits are filed against your company or client. ”We are reviewing the allegations … We …
Read MoreDaily Deal: Half-Off Crisis PR
October 18th, 2011
When a damning news story appears about a major company, chances are other big players are involved. In crisis PR, a fundamental element is knowing who your client’s business partners …
Read MoreMile-High Crisis PR!
October 7th, 2011
What is it with Southwest Airlines? For some reason, the carrier seems to get caught in a regular media firestorm by kicking off high-profile passengers from their airplanes. The latest …
Read MoreDan Snyder’s Litigation PR Strategy Hits Dead End
September 10th, 2011
Chalk up an amazing victory for great media aesthetic! Dan Snyder, owner of the Washington Redskins, has dismissed his lawsuit against Washington City Paper, the alternative weekly news publication in …
Read MoreWhat’s Wrong with This Picture?
September 7th, 2011
Take a look at this Sheraton Hotels print advertisement: As you might notice, the ad promotes a Microsoft service the hotel provides… and features a Macbook Pro just behind the …
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