Social Media Archive
American Airlines Social Media Policy Should Follow Southwest’s
December 6th, 2011
So the story raging across Twitter, and then through MSM, is that actor Alec Baldwin was kicked off an American Airlines flight today. The reports indicate that Baldwin didn’t comply …
Read MoreHow To Apologize Via Twitter, Part… Ah, We Lost Count
November 16th, 2011
The Penn State sexual abuse scandal and tragedy will prove a significant moment in future crisis public relations case studies. For now, nearly all the attention has rightfully focused on …
Read MoreThe Shaggy Defense Won’t Work for Kenyon Martin
October 11th, 2011
Has it really come to this? NBA Commissioner David Stern announced that the first two weeks of the season will be canceled. We, of course, look at this move in …
Read MoreMile-High Crisis PR!
October 7th, 2011
What is it with Southwest Airlines? For some reason, the carrier seems to get caught in a regular media firestorm by kicking off high-profile passengers from their airplanes. The latest …
Read MoreSeptember 2011 Ær Mail Newsletter
September 19th, 2011
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Read MoreYes, You Can Overcook PR
August 15th, 2011
Slate’s Farhad Manjoo recently wrote a scathing takedown of the state of restaurant industry websites. He summed up the common user experience when visiting restaurant sites: awful house music, confusing …
Read MoreFour Social Media Lessons for Washington Metro Transit
July 18th, 2011
Kudos to the Washington Metropolitan Area Transit Authority (a.k.a. “Metro” to the locals) for recognizing the tremendous need for a smarter social media strategy. The Washington Post reports today that …
Read MoreThe PR Guide to Google Plus
July 10th, 2011
We might be one of the first PR firms to join Google+ (or “Google Plus” in case the addition symbol conjures bad math class memories). While the initial hype around …
Read MoreChecking in for Hotel Crisis Management
June 30th, 2011
This week tragedy unfolded at the Intercontinental Hotel in Kabul as terrorists attacked the site, leading to a deadly battle. The hotel is considered to be in a relatively safe …
Read MoreJune 2011 Ær Mail Newsletter
June 17th, 2011
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