Environment, CSR & Sustainability Archive

The Fractal Theory of Crisis Management and Public Relations

March 25th, 2011

Besides being fun for hippies to stare at, fractals offer enormous intuitive and guidance value.  Definitely one of the cooler mathematical models, fractals predict patterns in nature.  Fractal theory has …

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Kenneth Cole Steps In It, Big Time

February 3rd, 2011

There isn’t much to say here, other than it’s a chance to watch crisis management unfold in real time.  As we all know, the uprising in Egypt is a push …

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My choice, My message, My PR

January 10th, 2011

Just how much can a re-branding go to improving public perception?  Get your notebook out as we’re going to school… An issue really heating up in Congress is the debate …

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Your Crisis Is My Crisis Too: The Tale of Brands and Microfinance

January 5th, 2011

A big part of PR is brand and association.  When we say “computer companies” you might say Apple or Dell… we say “Wall Street” you say Goldman Sachs…. you get …

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5 Tips to Keep Your Public Affairs Issues Up-Front

November 1st, 2010

The last days before the mid-term Election Day have given us a media flood on terrorist attacks, gripes about government spending, the rise of third parties, massive rallies, not so …

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Try the Frankenfish, I Hear It’s Excellent Today

September 22nd, 2010

Sick of crabcakes?  Do you cry “enough already” when scallops are the entrée?  Don’t pout (pun coming in a couple of paragraphs below) so soon, Frankenfish may be on your …

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I Work in PR, and This Is What I Do

September 2nd, 2010

Once upon a time, a recruitment poster for an aid agency showed an American staffer and his Cambodian counterpart on motorcycles in the native jungles.  The basic message was, “this …

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Praecere Press Release on International League of Conservation Photographers

August 24th, 2010

Read the latest Praecere press release about our work on behalf of the International League of Conservation Photographers. (click here for press release) iLCP-Praecere PR 8-24-10

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Even BP Knows When Some News Is too Good to Be True

August 23rd, 2010

Any practitioner of crisis communications knows that some of their best work will never be seen or heard.  In the world of PR, disproportionate credit is given for the big …

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From the UN to Junior League: Good Membership Communications Are Vital

July 26th, 2010

Few things cause more damage to a carefully built brand than a disgruntled employee with an axe to grind.  A stream of allegations emanating from an insider – true or …

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