Media Training Archive

The Top Mistake in Media Training

June 27th, 2011

Ever wonder what’s the biggest mistake when it comes to interview preparation and media training?  Failing to do any media training in the first place. Though it seems counter-intuitive, we’ve …

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When Not to Do a Press Conference

June 16th, 2011

Today Anthony Weiner resigned from Congress in the wake of his Twitter scandal.  We’ll leave it to others to pass moral judgment on his behavior; rather, we’re more interested in …

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We’re Crossing Our Fingers, Lance…

January 20th, 2011

Lance Armstrong‘s beating cancer to become a cycling great is the stuff of legend, there certainly is no quarrel with that.  Still, the ongoing whispers and allegations about doping continue …

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US Airways Still Hasn’t Checked in on Tech Trends

December 28th, 2010

At the Blog Aesthetic, our articles are inspired by current events, public affairs, the latest celeb flubs, or anything else with an interesting PR twist.  And, sometimes, serendipity is our …

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Brand Sleight of Hand, Brought to You by Toyota

August 26th, 2010

Another day, another Toyota recall.  In theory, any other brand that might have shouldered the weight of so much negative press would have collapsed. When your brand faces a torrent …

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The Science of Media Training Explains Climategate

July 16th, 2010

In today’s media and public relations landscape, it is important to remember that facts and truth rarely are enough to settle the discussion.  This is an acute problem for the …

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Four Steps to Getting the Media Story You Want

June 3rd, 2010

Waiting, in most instances, is excruciating – for kids during the night before Christmas, for patients in a doctor’s office, for anything and everything at the DMV. Publicists and their …

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PR Holding Statements: Walk Before You Run … Into the Crisis!

May 24th, 2010

If you’re reading this, and happen to own or operate a small business or large corporation, we’re willing to bet you’re curious about media holding statement 101. No business is …

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Spirit Airlines, Gut-Checked by the Big Kids, Must Shake Baggage Fee Sticker Shock

April 18th, 2010

Today, thankfully, five major airlines announced they will not introduce the same lame-brain carry-on baggage fees that Spirit Airlines, in its infinite wisdom, will be doing later this summer.  At …

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DC PR Firm Dispatch: DC Metro Escalators Need a 12 Step Program

March 19th, 2010

As the Washington Post reports today, the reliability of the region’s Metro subway system escalators has been dropping steadily over the past three years.  If you live and commute in …

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Praecere Interactive provides social media and PR strategies. No matter your publicity needs, Praecere will give you the best solution to move forward.

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