The Top Mistake in Media Training

June 27th, 2011

Ever wonder what’s the biggest mistake when it comes to interview preparation and media trainingFailing to do any media training in the first place.

Though it seems counter-intuitive, we’ve been handed a golden opportunity to illustrate how critical it is to never, ever wing an interview or other media-related presentation.  At this year’s BET Awards, a viewer’s choice contest winner got the opportunity to present one of the ceremony’s awards.  Here’s a link to a video clip of the presentation.

As you can see, numerous mini-flubs add up to a total video disaster.  The deer-in-headlights look, the mistake in naming the winner, the second mistake in naming the winner, the third (three times!) mistake in naming the winner, and the unfortunate association of a victim of domestic violence with the perpetrator.

Similar errors can quickly undermine an otherwise easy interview with softball questions.  Never assume a media interview means you can show up unprepared – you must understand the setting and logistics, research the questioner and audience, and anticipate questions and answers beforehand.  Practice, practice, practice is always the winning media training formula.

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