DC Interactive Agency Archive
Triple Bogey Brand Damage Is Hard to Undo
December 2nd, 2011
We all know about body doubles running rampant in Hollywood. We even know they are used by F-list celebrities who sponsor various products. If we actually watched such sleight of …
Read More9 + 9 + 9 = Ineffective Crisis Management
November 1st, 2011
With Herman Cain, the (d)evolution of his campaign’s response to sexual harassment allegations has marked a total failure on basic crisis public relations principles. Here’s a rundown of all the mistakes …
Read MorePR and the Buffett Rule, Part I
September 21st, 2011
Our last blog post discussed the decidedly poor website brand President Obama’s 2012 campaign created to combat political attacks. Since then, Obama announced his latest push to reduce the deficit, …
Read MoreSeptember 2011 Ær Mail Newsletter
September 19th, 2011
Check out the latest edition of our newsletter, Ær Mail! To sign up for regular distribution, click here.
Read MoreQuickly: What Does “Attack Watch” Mean to You?
September 15th, 2011
Say there’s a website called “Attack Watch” – what comes to mind immediately? Do you think it’s: (A) The latest in a Tom Clancy-sponsored series of video games; (B) A …
Read MoreDan Snyder’s Litigation PR Strategy Hits Dead End
September 10th, 2011
Chalk up an amazing victory for great media aesthetic! Dan Snyder, owner of the Washington Redskins, has dismissed his lawsuit against Washington City Paper, the alternative weekly news publication in …
Read MoreLendio Guest Post: Is Your Business Prepared to Deal with the Shaking?
August 25th, 2011
We’ve just gone online with another guest post at Lendio, this one on the basics of crisis management for small businesses. As we just experienced the Great DC Earthquake of …
Read MorePraecere Interactive Hiring Account Executive
August 15th, 2011
(Please read entire job description before applying.) Praecere Interactive, a boutique communications firm in Washington, DC, has an IMMEDIATE opening for a full-time Account Executive. Please note, this is NOT …
Read MoreFour Social Media Lessons for Washington Metro Transit
July 18th, 2011
Kudos to the Washington Metropolitan Area Transit Authority (a.k.a. “Metro” to the locals) for recognizing the tremendous need for a smarter social media strategy. The Washington Post reports today that …
Read MoreThe PR Guide to Google Plus
July 10th, 2011
We might be one of the first PR firms to join Google+ (or “Google Plus” in case the addition symbol conjures bad math class memories). While the initial hype around …
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