Posts Tagged ‘branding’
November 7th, 2011
Editor’s note: We are once again honored to have a guest post from Mr. Dan Bischoff (his bio is at the end of this post). Thank you, Dan! In online …Read More
June 23rd, 2011
So, according to 24/7 Wall St., several venerable brands will die in 2012, including A&W, Saab, and American Apparel. Whether or not these brands actually expire, there are two critical …Read More
US Airways Still Hasn’t Checked in on Tech Trends
December 28th, 2010
At the Blog Aesthetic, our articles are inspired by current events, public affairs, the latest celeb flubs, or anything else with an interesting PR twist. And, sometimes, serendipity is our …Read More
Brand Recap: TLC – Um, What Exactly Am I “Learning”?
November 2nd, 2010
Branding an operation, company, product, or service requires serious considerations. One is to never impose a brand that insults your target market’s collective intelligence. Products such as KFC’s Double Down …Read More
Ask Yourself, What Does Your Brand Mean to You?
October 29th, 2010
Not to get too New Age-y, but… if there’s one piece of advice we can offer about branding as a business strategy, it is this: Always resist the temptation to …Read More
The New Praecere Brand and Logo… That We Hope We Never See!
October 8th, 2010
Inspired by the new Gap brand and logo, Praecere is changing its brand and logo for the day! Voila: As with other bad brand PR efforts, the primary lesson for Gap …Read More
The Next Hub of Innovation Is … Chattanooga?
September 14th, 2010
Bravo to Chattanooga! (Disclaimer: our president graduated from Vanderbilt, so the Blog Aesthetic has a soft spot for Tennessee!) The city, famous for … er, take your pick, now has …Read More
Forget iPhone 4 Antenna Problems — Apple Needs Better Message on Conflict Minerals
July 2nd, 2010
Apple laid down the gauntlet to the PC in its infamous 1984 commercial announcing its new Macintosh. Thirty years later, Apple now dominates Microsoft as world’s most valuable technology company. …Read More
$61 Million Branding Disaster, Made in the USA
May 13th, 2010
(Note: this post is a follow-up to the last post on the branding of the Bund Bull). The World Expo probably isn’t the first event you think of for international …Read More