Posts Tagged ‘branding’

3 Simple Ways to Make Your Content Marketing Work

November 7th, 2011

Editor’s note: We are once again honored to have a guest post from Mr. Dan Bischoff (his bio is at the end of this post).  Thank you, Dan! In online …

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“The Rumors of Our Brand Demise Are Greatly Exaggerated!”

June 23rd, 2011

So, according to 24/7 Wall St., several venerable brands will die in 2012, including A&W, Saab, and American Apparel.  Whether or not these brands actually expire, there are two critical …

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US Airways Still Hasn’t Checked in on Tech Trends

December 28th, 2010

At the Blog Aesthetic, our articles are inspired by current events, public affairs, the latest celeb flubs, or anything else with an interesting PR twist.  And, sometimes, serendipity is our …

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Brand Recap: TLC – Um, What Exactly Am I “Learning”?

November 2nd, 2010

Branding an operation, company, product, or service requires serious considerations.  One is to never impose a brand that insults your target market’s collective intelligence.  Products such as KFC’s Double Down …

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Ask Yourself, What Does Your Brand Mean to You?

October 29th, 2010

Not to get too New Age-y, but… if there’s one piece of advice we can offer about branding as a business strategy, it is this: Always resist the temptation to …

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The New Praecere Brand and Logo… That We Hope We Never See!

October 8th, 2010

Inspired by the new Gap brand and logo, Praecere is changing its brand and logo for the day!  Voila: As with other bad brand PR efforts, the primary lesson for Gap …

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The Next Hub of Innovation Is … Chattanooga?

September 14th, 2010

Bravo to Chattanooga!  (Disclaimer: our president graduated from Vanderbilt, so the Blog Aesthetic has a soft spot for Tennessee!)  The city, famous for … er, take your pick, now has …

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Forget iPhone 4 Antenna Problems — Apple Needs Better Message on Conflict Minerals

July 2nd, 2010

Apple laid down the gauntlet to the PC in its infamous 1984 commercial announcing its new Macintosh.  Thirty years later, Apple now dominates Microsoft as world’s most valuable technology company.  …

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$61 Million Branding Disaster, Made in the USA

May 13th, 2010

(Note: this post is a follow-up to the last post on the branding of the Bund Bull). The World Expo probably isn’t the first event you think of for international …

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