Thought Leadership Archive
3 Simple Ways to Make Your Content Marketing Work
November 7th, 2011
Editor’s note: We are once again honored to have a guest post from Mr. Dan Bischoff (his bio is at the end of this post). Thank you, Dan! In online …
Read MorePR and the Buffett Rule, Part I
September 21st, 2011
Our last blog post discussed the decidedly poor website brand President Obama’s 2012 campaign created to combat political attacks. Since then, Obama announced his latest push to reduce the deficit, …
Read MoreGood PR Can Help Prevent a Lawsuit
September 1st, 2011
Ah, good old PR… whipping boy and enfant terrible all in one. Our industry was recently ranked tenth in terms of being least respected. Of course, the preferred spin is …
Read MoreThe Fractal Theory of Crisis Management and Public Relations
March 25th, 2011
Besides being fun for hippies to stare at, fractals offer enormous intuitive and guidance value. Definitely one of the cooler mathematical models, fractals predict patterns in nature. Fractal theory has …
Read MorePraecere in the News
March 22nd, 2011
Our article on “Five Types of PR Agencies to Avoid” was syndicated by PR Daily, and also added as a LinkedIn “Top Headline” on PR topics: http://prdaily.com/Main/Articles/7430.aspx http://linkd.in/ibXOxY Our work …
Read MoreWhich Is More “Dumb” – the Regulation, or the Effort to Repeal It?
January 25th, 2011
As promised in our last post, we now turn our PR analysis on President Obama’s recent declaration to dump “dumb” regulations from our federal codes. Such calls to cut cumbersome …
Read MoreMy choice, My message, My PR
January 10th, 2011
Just how much can a re-branding go to improving public perception? Get your notebook out as we’re going to school… An issue really heating up in Congress is the debate …
Read MoreYour Crisis Is My Crisis Too: The Tale of Brands and Microfinance
January 5th, 2011
A big part of PR is brand and association. When we say “computer companies” you might say Apple or Dell… we say “Wall Street” you say Goldman Sachs…. you get …
Read MoreRemember that Amazing Tweet? Of Course You Didn’t…
December 29th, 2010
In the most recent issue of Wired, Clive Thompson offers a smart analysis on how long-form content is superior to much-hyped online buzz communications. To support his argument, he cites …
Read MoreWhat’s the Price of Social Media? If You Have to Ask…
December 10th, 2010
As much as social media gets hyped as the ongoing, forever-happily-ever-after next big thing, this blog has soul-searched and been willing to criticize the grandeur often associated with the relevant …
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