Posts Tagged ‘social media’

Things to do with a good new story

December 19th, 2011

Say you’re a business, brand, nonprofit, mom-and-pop, or other publicity-seeking entity. You’ve pounded the social media pavement, engaged bloggers across areas of interest, pitched reporters and editors across print and …

Read More

American Airlines Social Media Policy Should Follow Southwest’s

December 6th, 2011

So the story raging across Twitter, and then through MSM, is that actor Alec Baldwin was kicked off an American Airlines flight today.  The reports indicate that Baldwin didn’t comply …

Read More

The Shaggy Defense Won’t Work for Kenyon Martin

October 11th, 2011

Has it really come to this?  NBA Commissioner David Stern announced that the first two weeks of the season will be canceled.  We, of course, look at this move in …

Read More

Four Social Media Lessons for Washington Metro Transit

July 18th, 2011

Kudos to the Washington Metropolitan Area Transit Authority (a.k.a. “Metro” to the locals) for recognizing the tremendous need for a smarter social media strategy.  The Washington Post reports today that …

Read More

Praecere in the News

March 22nd, 2011

Our article on “Five Types of PR Agencies to Avoid” was syndicated by PR Daily, and also added as a LinkedIn “Top Headline” on PR topics: Our work …

Read More

Ryan Air, Buckle up for Crisis PR

March 14th, 2011

The best PR builds narratives, a story-like approach to communications that hooks the media and keeps target audiences wanting more.  The great thing about narratives is they provide a foundation of …

Read More

“… and I’d like to thank Social Media for all its support …”

February 25th, 2011

How do you make a big event, say like the Oscars, bigger bigger?  Charming hosts?  Lovely starlets?  Or maybe you give that young upstart, social media, a chance to shine?  …

Read More

The Social Bite at the Apple

February 15th, 2011

Ever heard of a vicious circle?  It’s not the kind of routine that appeals to a business, particularly one seeking publicity.  We get smiles, instead, by thinking about “social cycles” …

Read More

How to “Socialize” a Focus Group

February 14th, 2011

… and no, we don’t mean funding an interactive marketing campaign with a government bailout!  Ford Motor Company’s newest marketing campaign for the Explorer model has gotten a major kick-start …

Read More

Remember that Amazing Tweet? Of Course You Didn’t…

December 29th, 2010

In the most recent issue of Wired, Clive Thompson offers a smart analysis on how long-form content is superior to much-hyped online buzz communications.  To support his argument, he cites …

Read More

About Praecere

Praecere Interactive provides social media and PR strategies. No matter your publicity needs, Praecere will give you the best solution to move forward.

Learn More

Recent Posts

Search Archives