Posts Tagged ‘social media’
Things to do with a good new story
December 19th, 2011
Say you’re a business, brand, nonprofit, mom-and-pop, or other publicity-seeking entity. You’ve pounded the social media pavement, engaged bloggers across areas of interest, pitched reporters and editors across print and …
Read MoreAmerican Airlines Social Media Policy Should Follow Southwest’s
December 6th, 2011
So the story raging across Twitter, and then through MSM, is that actor Alec Baldwin was kicked off an American Airlines flight today. The reports indicate that Baldwin didn’t comply …
Read MoreThe Shaggy Defense Won’t Work for Kenyon Martin
October 11th, 2011
Has it really come to this? NBA Commissioner David Stern announced that the first two weeks of the season will be canceled. We, of course, look at this move in …
Read MoreFour Social Media Lessons for Washington Metro Transit
July 18th, 2011
Kudos to the Washington Metropolitan Area Transit Authority (a.k.a. “Metro” to the locals) for recognizing the tremendous need for a smarter social media strategy. The Washington Post reports today that …
Read MorePraecere in the News
March 22nd, 2011
Our article on “Five Types of PR Agencies to Avoid” was syndicated by PR Daily, and also added as a LinkedIn “Top Headline” on PR topics: http://prdaily.com/Main/Articles/7430.aspx http://linkd.in/ibXOxY Our work …
Read MoreRyan Air, Buckle up for Crisis PR
March 14th, 2011
The best PR builds narratives, a story-like approach to communications that hooks the media and keeps target audiences wanting more. The great thing about narratives is they provide a foundation of …
Read More“… and I’d like to thank Social Media for all its support …”
February 25th, 2011
How do you make a big event, say like the Oscars, bigger bigger? Charming hosts? Lovely starlets? Or maybe you give that young upstart, social media, a chance to shine? …
Read MoreThe Social Bite at the Apple
February 15th, 2011
Ever heard of a vicious circle? It’s not the kind of routine that appeals to a business, particularly one seeking publicity. We get smiles, instead, by thinking about “social cycles” …
Read MoreHow to “Socialize” a Focus Group
February 14th, 2011
… and no, we don’t mean funding an interactive marketing campaign with a government bailout! Ford Motor Company’s newest marketing campaign for the Explorer model has gotten a major kick-start …
Read MoreRemember that Amazing Tweet? Of Course You Didn’t…
December 29th, 2010
In the most recent issue of Wired, Clive Thompson offers a smart analysis on how long-form content is superior to much-hyped online buzz communications. To support his argument, he cites …
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