Media Aesthetic Archive
American Airlines Social Media Policy Should Follow Southwest’s
December 6th, 2011
So the story raging across Twitter, and then through MSM, is that actor Alec Baldwin was kicked off an American Airlines flight today. The reports indicate that Baldwin didn’t comply …
Read MoreTriple Bogey Brand Damage Is Hard to Undo
December 2nd, 2011
We all know about body doubles running rampant in Hollywood. We even know they are used by F-list celebrities who sponsor various products. If we actually watched such sleight of …
Read MoreThree Ways Target Can Avoid a Black Friday Black Eye
November 22nd, 2011
You’ve probably heard about the mega-criticism that mega-retailer Target is facing over opening its stores for sales at midnight on Black Friday. Judging from an online petition that’s collected nearly …
Read MoreHow To Apologize Via Twitter, Part… Ah, We Lost Count
November 16th, 2011
The Penn State sexual abuse scandal and tragedy will prove a significant moment in future crisis public relations case studies. For now, nearly all the attention has rightfully focused on …
Read More9 + 9 + 9 = Ineffective Crisis Management
November 1st, 2011
With Herman Cain, the (d)evolution of his campaign’s response to sexual harassment allegations has marked a total failure on basic crisis public relations principles. Here’s a rundown of all the mistakes …
Read MoreThe Shaggy Defense Won’t Work for Kenyon Martin
October 11th, 2011
Has it really come to this? NBA Commissioner David Stern announced that the first two weeks of the season will be canceled. We, of course, look at this move in …
Read MoreMile-High Crisis PR!
October 7th, 2011
What is it with Southwest Airlines? For some reason, the carrier seems to get caught in a regular media firestorm by kicking off high-profile passengers from their airplanes. The latest …
Read MorePR and the Buffett Rule, Part I
September 21st, 2011
Our last blog post discussed the decidedly poor website brand President Obama’s 2012 campaign created to combat political attacks. Since then, Obama announced his latest push to reduce the deficit, …
Read MoreQuickly: What Does “Attack Watch” Mean to You?
September 15th, 2011
Say there’s a website called “Attack Watch” – what comes to mind immediately? Do you think it’s: (A) The latest in a Tom Clancy-sponsored series of video games; (B) A …
Read MoreDan Snyder’s Litigation PR Strategy Hits Dead End
September 10th, 2011
Chalk up an amazing victory for great media aesthetic! Dan Snyder, owner of the Washington Redskins, has dismissed his lawsuit against Washington City Paper, the alternative weekly news publication in …
Read More