Posts Tagged ‘Brand’

3 Simple Ways to Make Your Content Marketing Work

November 7th, 2011

Editor’s note: We are once again honored to have a guest post from Mr. Dan Bischoff (his bio is at the end of this post).  Thank you, Dan! In online …

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“The Rumors of Our Brand Demise Are Greatly Exaggerated!”

June 23rd, 2011

So, according to 24/7 Wall St., several venerable brands will die in 2012, including A&W, Saab, and American Apparel.  Whether or not these brands actually expire, there are two critical …

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Inspirational Bacon

March 8th, 2011

What is the other white meat?  The National Pork Board has made sure America’s known the answer since 1987.  But now the NPB has come up with a new slogan: …

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Your Crisis Is My Crisis Too: The Tale of Brands and Microfinance

January 5th, 2011

A big part of PR is brand and association.  When we say “computer companies” you might say Apple or Dell… we say “Wall Street” you say Goldman Sachs…. you get …

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Brand Recap: TLC – Um, What Exactly Am I “Learning”?

November 2nd, 2010

Branding an operation, company, product, or service requires serious considerations.  One is to never impose a brand that insults your target market’s collective intelligence.  Products such as KFC’s Double Down …

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Ask Yourself, What Does Your Brand Mean to You?

October 29th, 2010

Not to get too New Age-y, but… if there’s one piece of advice we can offer about branding as a business strategy, it is this: Always resist the temptation to …

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PR Blunder in the Making: Who Will “Face” the Yahoo-AOL Merger?

October 14th, 2010

The tech sector is abuzz today with rumors of a Yahoo-AOL merger.  As this blog is all about media aesthetic, we offer commentary on popular branding perceptions of big players …

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The New Praecere Brand and Logo… That We Hope We Never See!

October 8th, 2010

Inspired by the new Gap brand and logo, Praecere is changing its brand and logo for the day!  Voila: As with other bad brand PR efforts, the primary lesson for Gap …

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I Work in PR, and This Is What I Do

September 2nd, 2010

Once upon a time, a recruitment poster for an aid agency showed an American staffer and his Cambodian counterpart on motorcycles in the native jungles.  The basic message was, “this …

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Brand Sleight of Hand, Brought to You by Toyota

August 26th, 2010

Another day, another Toyota recall.  In theory, any other brand that might have shouldered the weight of so much negative press would have collapsed. When your brand faces a torrent …

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