Posts Tagged ‘DC PR firm’

Praecere Guest Post in

June 8th, 2011

We were invited again (we’re really good guests!) to write a blog post for –  a great company that’s scored some seriously amazing press lately.  Read our article on …

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Praecere Client SATW Hires Association Acumen Management Firm

February 24th, 2011

FOR IMMEDIATE RELEASE MILWAUKEE, WI – In continuing preparations for its groundbreaking 2011 New Zealand Convention and enhancing member participation, the Society of American Travel Writers (SATW) has hired Association …

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Praecere in the News

November 12th, 2010

Our interview about crisis PR for amusement parks and attractions: Our interview in about how companies manage their reputations online, and what that means for consumers: Praecere …

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Broken Escalators Show that DC Metro PR Has Run out of Steps

November 8th, 2010

We’ve commented before on the anemic media and PR strategy of the Washington Metropolitan Area Transit Authority, a.k.a. WMATA or Metro, and how awfully tone deaf the agency is to …

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DC PR Firm Dispatch: The Miners vs. BP

October 15th, 2010

Problem: Let’s say you have a media-related situation, and as a client you want a PR firm’s help. Here are the key factors: • Natural resources disaster; • People killed, …

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DC PR Firm Dispatch: The Secret to the Best Public Relations Campaigns

October 4th, 2010

Lots of do-it-yourself PR plans give basic advice as to identifying stakeholders, using social media, how to pitch reporters, measuring results, and so forth.  These are all key tactics when …

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I Work in PR, and This Is What I Do

September 2nd, 2010

Once upon a time, a recruitment poster for an aid agency showed an American staffer and his Cambodian counterpart on motorcycles in the native jungles.  The basic message was, “this …

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DC PR Firm Dispatch: The Shameless Media Aesthetic of Karen Hyer

July 29th, 2010

In public relations, inflammatory rhetoric conveys a very displeasing aesthetic.  Even worse, when someone’s statements have no motivation other than crass political maneuvering, their integrity goes out the door. Case …

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DC PR Firm Dispatch: Why Public Affairs Predictions Must Embrace the Present

December 28th, 2009

A great source of discontent with public figures perhaps derives from grand predictions gone awry.  The online magazine Foreign Policy catalogues the biggest errors in policy fortune-telling from 2009. From …

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Dispatch from a DC PR Firm: What’s Ahead for Public Affairs in 2010

December 16th, 2009

As the year winds down (can’t believe it went to fast!), media professionals are gearing up for a very busy agenda in 2010.  For DC PR firms, especially those that …

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