Posts Tagged ‘PR’

How Facebook Could Have Crushed the Negative Press from “The Social Network”

October 25th, 2010

While the PR industry still tries to solve a vexing riddle – how to quantify ROI and metrics of a PR campaign – there certainly is one big PR matter …

Read More

DC PR Firm Dispatch: The Miners vs. BP

October 15th, 2010

Problem: Let’s say you have a media-related situation, and as a client you want a PR firm’s help. Here are the key factors: • Natural resources disaster; • People killed, …

Read More

PR to Put F1 Circuit Builders in Pole Position

September 25th, 2010

The Blog Aesthetic is very excited for the impending return of Formula 1 racing to the US in 2012, a delay of too many years for the grand motorsport.  With …

Read More

Try the Frankenfish, I Hear It’s Excellent Today

September 22nd, 2010

Sick of crabcakes?  Do you cry “enough already” when scallops are the entrée?  Don’t pout (pun coming in a couple of paragraphs below) so soon, Frankenfish may be on your …

Read More

Your Product Just Got Slammed by the New York Times… Who’s Got the Champagne?

September 20th, 2010

Yes, it’s a slightly counter-intuitive headline, but there’s a PR upside to getting grilled by the New York Times.  David Pogue, NYT’s resident tech guru, reviewed Monsoon Multimedia’s new Vulkano …

Read More

Don’t “Censor” Your Call to Action

September 7th, 2010

In the wake of Craigslist “censoring” its adult services section, commentators and the media continue to read the tea leaves rather aggressively, trying to divine what exactly are the site’s …

Read More

I Work in PR, and This Is What I Do

September 2nd, 2010

Once upon a time, a recruitment poster for an aid agency showed an American staffer and his Cambodian counterpart on motorcycles in the native jungles.  The basic message was, “this …

Read More

Social Media 3.0: The “Next Big Thing” Just Might Be the “Great Tune Out”

August 30th, 2010

(Where is that “dislike” button when we want it?) Everyone in PR is on a non-stop sugar high for the “next big thing” in social media.  We are curious as …

Read More

Even BP Knows When Some News Is too Good to Be True

August 23rd, 2010

Any practitioner of crisis communications knows that some of their best work will never be seen or heard.  In the world of PR, disproportionate credit is given for the big …

Read More

Research, Polling, Stakeholders, Strategy, Execution vs … A Simple Message

August 20th, 2010

The best publicists understand that full-fledged PR campaigns require significant effort and diligence – even stage-management, like a Hollywood blockbuster (more on that below).  When we hear excellent quotes, great …

Read More