Posts Tagged ‘brand management’

Even a Fake PR Crisis Needs Management!

August 8th, 2011

You might have see recent news reports that a firm called “AptiQuant” issued research findings that showed Microsoft Internet Explorer users had lower IQs than people who used other web …

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How Facebook Could Have Crushed the Negative Press from “The Social Network”

October 25th, 2010

While the PR industry still tries to solve a vexing riddle – how to quantify ROI and metrics of a PR campaign – there certainly is one big PR matter …

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Diageo Puts on Ice the Cliché that All Publicity Is Good Publicity

June 22nd, 2010

Last week, Diageo, the parent company of the spirit brand Smirnoff, apparently killed the website   Diageo executives, one assumes, are not entirely thrilled with the growing online meme of …

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