Posts Tagged ‘brand management’

Even a Fake PR Crisis Needs Management!

August 8th, 2011

You might have see recent news reports that a firm called “AptiQuant” issued research findings that showed Microsoft Internet Explorer users had lower IQs than people who used other web …

Tags: , , , ,
Posted in Brand Management, Corporate Communications, Crisis Clients, Crisis Management, Media Aesthetic, News & Events, Reputation Management

Read More

How Facebook Could Have Crushed the Negative Press from “The Social Network”

October 25th, 2010

While the PR industry still tries to solve a vexing riddle – how to quantify ROI and metrics of a PR campaign – there certainly is one big PR matter …

Tags: , Facebook, Mark Zuckerberg, , The Social Network
Posted in Brand Management, Corporate Communications, DC Interactive Agency, Entertainment & Sports, Interactive Marketing, Media Aesthetic, News & Events, Public Relations Strategy, Reputation Management, Social Media

Read More

Diageo Puts on Ice the Cliché that All Publicity Is Good Publicity

June 22nd, 2010

Last week, Diageo, the parent company of the spirit brand Smirnoff, apparently killed the website brosicingbros.com.   Diageo executives, one assumes, are not entirely thrilled with the growing online meme of …

Tags: , , brands, brosicincbros, Diaego, , , Smirnoff, Smirnoff Ice
Posted in Brand Management, Corporate Communications, Interactive Marketing, Media Aesthetic, News & Events, Public Relations Strategy, Reputation Management, Social Media

Read More