Small Business Marketing Archive
3 Simple Ways to Make Your Content Marketing Work
November 7th, 2011
Editor’s note: We are once again honored to have a guest post from Mr. Dan Bischoff (his bio is at the end of this post). Thank you, Dan! In online …
Read MoreSeptember 2011 Ær Mail Newsletter
September 19th, 2011
Check out the latest edition of our newsletter, Ær Mail! To sign up for regular distribution, click here.
Read MoreYes, You Can Overcook PR
August 15th, 2011
Slate’s Farhad Manjoo recently wrote a scathing takedown of the state of restaurant industry websites. He summed up the common user experience when visiting restaurant sites: awful house music, confusing …
Read MoreThe PR Guide to Google Plus
July 10th, 2011
We might be one of the first PR firms to join Google+ (or “Google Plus” in case the addition symbol conjures bad math class memories). While the initial hype around …
Read MorePraecere Guest Post in Lendio.com
June 8th, 2011
We were invited again (we’re really good guests!) to write a blog post for Lendio.com – a great company that’s scored some seriously amazing press lately. Read our article on …
Read MoreDon’t Get Trumped by False Media Narratives
May 18th, 2011
In the past we’ve written about the PR tactic of riding the media coattails of major scheduled events. It’s hard enough to drum up publicity from scratch, so when possible, …
Read More9 Ways to Overhaul Your Corporate Blog
April 18th, 2011
Editor’s note: We are privileged to have Dan Bischoff of Lendio.com, a mighty PR guru of extraordinary industry insight, provide The Blog Aesthetic a guest post today! — It’s an …
Read MoreThe Power of Handwritten Notes
April 12th, 2011
So your business is doing well with PR techniques. Your PR director, in no particular order, has: • Followed tweets carefully and responded to inquiries. • Cultivated and engaged Facebook …
Read MoreGuest Blogging Today at Lendio.com
April 5th, 2011
Babak Zafarnia is featured as a guest blogger today at Lendio.com: www.lendio.com/blog/brand-early-and-brand-often-cause-youll-need-to/ The article discusses branding for start-ups, and why it’s every bit as important as securing that first loan. …
Read MoreInspirational Bacon
March 8th, 2011
What is the other white meat? The National Pork Board has made sure America’s known the answer since 1987. But now the NPB has come up with a new slogan: …
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