Small Business Marketing Archive

3 Simple Ways to Make Your Content Marketing Work

November 7th, 2011

Editor’s note: We are once again honored to have a guest post from Mr. Dan Bischoff (his bio is at the end of this post).  Thank you, Dan! In online …

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September 2011 Ær Mail Newsletter

September 19th, 2011

 Check out the latest edition of our newsletter, Ær Mail!  To sign up for regular distribution, click here.

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Yes, You Can Overcook PR

August 15th, 2011

Slate’s Farhad Manjoo recently wrote a scathing takedown of the state of restaurant industry websites.  He summed up the common user experience when visiting restaurant sites: awful house music, confusing …

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The PR Guide to Google Plus

July 10th, 2011

We might be one of the first PR firms to join Google+ (or “Google Plus” in case the addition symbol conjures bad math class memories).  While the initial hype around …

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Praecere Guest Post in

June 8th, 2011

We were invited again (we’re really good guests!) to write a blog post for –  a great company that’s scored some seriously amazing press lately.  Read our article on …

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Don’t Get Trumped by False Media Narratives

May 18th, 2011

In the past we’ve written about the PR tactic of riding the media coattails of major scheduled events.  It’s hard enough to drum up publicity from scratch, so when possible, …

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9 Ways to Overhaul Your Corporate Blog

April 18th, 2011

Editor’s note: We are privileged to have Dan Bischoff of, a mighty PR guru of extraordinary industry insight, provide The Blog Aesthetic a guest post today! — It’s an …

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The Power of Handwritten Notes

April 12th, 2011

So your business is doing well with PR techniques.  Your PR director, in no particular order, has: • Followed tweets carefully and responded to inquiries. • Cultivated and engaged Facebook …

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Guest Blogging Today at

April 5th, 2011

Babak Zafarnia is featured as a guest blogger today at The article discusses branding for start-ups, and why it’s every bit as important as securing that first loan. …

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Inspirational Bacon

March 8th, 2011

What is the other white meat?  The National Pork Board has made sure America’s known the answer since 1987.  But now the NPB has come up with a new slogan: …

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About Praecere

Praecere Interactive provides social media and PR strategies. No matter your publicity needs, Praecere will give you the best solution to move forward.

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