Brand Management Archive

So When Did Conflict of Interest Come in Style?

August 18th, 2011

Well, we can’t say we haven’t tried to help Conde Nast!  Not once, not twice… but three times now a member of the publishing conglomerate has committed a major PR …

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Yes, You Can Overcook PR

August 15th, 2011

Slate’s Farhad Manjoo recently wrote a scathing takedown of the state of restaurant industry websites.  He summed up the common user experience when visiting restaurant sites: awful house music, confusing …

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Even a Fake PR Crisis Needs Management!

August 8th, 2011

You might have see recent news reports that a firm called “AptiQuant” issued research findings that showed Microsoft Internet Explorer users had lower IQs than people who used other web …

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Don’t Think Prior Crisis PR Planning Is Important? Talk to Airbnb.

August 4th, 2011

The recent scandal involving Airbnb, the social media platform for home sharing and couch surfing, portends the most fundamental lesson in PR crisis management: It’s a hell of a lot …

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Move Over Vogue — GQ’s the Conde Nast Crisis Du Jour

July 28th, 2011

What is it with members of the Conde Nast family and stepping in it, over and over, with both feet?  As you may recall, Vogue Magazine pulled off arguably the …

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Four Social Media Lessons for Washington Metro Transit

July 18th, 2011

Kudos to the Washington Metropolitan Area Transit Authority (a.k.a. “Metro” to the locals) for recognizing the tremendous need for a smarter social media strategy.  The Washington Post reports today that …

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The PR Guide to Google Plus

July 10th, 2011

We might be one of the first PR firms to join Google+ (or “Google Plus” in case the addition symbol conjures bad math class memories).  While the initial hype around …

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Checking in for Hotel Crisis Management

June 30th, 2011

This week tragedy unfolded at the Intercontinental Hotel in Kabul as terrorists attacked the site, leading to a deadly battle.  The hotel is considered to be in a relatively safe …

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“The Rumors of Our Brand Demise Are Greatly Exaggerated!”

June 23rd, 2011

So, according to 24/7 Wall St., several venerable brands will die in 2012, including A&W, Saab, and American Apparel.  Whether or not these brands actually expire, there are two critical …

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The Social Media Back-Up Strategy

June 14th, 2011

We’ve written before about the importance of crisis management when it comes to data breaches and hacking.  This crisis scenario is real and every week brings another victim. The IMF, the …

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