Brand Management Archive
So When Did Conflict of Interest Come in Style?
August 18th, 2011
Well, we can’t say we haven’t tried to help Conde Nast! Not once, not twice… but three times now a member of the publishing conglomerate has committed a major PR …
Read MoreYes, You Can Overcook PR
August 15th, 2011
Slate’s Farhad Manjoo recently wrote a scathing takedown of the state of restaurant industry websites. He summed up the common user experience when visiting restaurant sites: awful house music, confusing …
Read MoreEven a Fake PR Crisis Needs Management!
August 8th, 2011
You might have see recent news reports that a firm called “AptiQuant” issued research findings that showed Microsoft Internet Explorer users had lower IQs than people who used other web …
Read MoreDon’t Think Prior Crisis PR Planning Is Important? Talk to Airbnb.
August 4th, 2011
The recent scandal involving Airbnb, the social media platform for home sharing and couch surfing, portends the most fundamental lesson in PR crisis management: It’s a hell of a lot …
Read MoreMove Over Vogue — GQ’s the Conde Nast Crisis Du Jour
July 28th, 2011
What is it with members of the Conde Nast family and stepping in it, over and over, with both feet? As you may recall, Vogue Magazine pulled off arguably the …
Read MoreFour Social Media Lessons for Washington Metro Transit
July 18th, 2011
Kudos to the Washington Metropolitan Area Transit Authority (a.k.a. “Metro” to the locals) for recognizing the tremendous need for a smarter social media strategy. The Washington Post reports today that …
Read MoreThe PR Guide to Google Plus
July 10th, 2011
We might be one of the first PR firms to join Google+ (or “Google Plus” in case the addition symbol conjures bad math class memories). While the initial hype around …
Read MoreChecking in for Hotel Crisis Management
June 30th, 2011
This week tragedy unfolded at the Intercontinental Hotel in Kabul as terrorists attacked the site, leading to a deadly battle. The hotel is considered to be in a relatively safe …
Read More“The Rumors of Our Brand Demise Are Greatly Exaggerated!”
June 23rd, 2011
So, according to 24/7 Wall St., several venerable brands will die in 2012, including A&W, Saab, and American Apparel. Whether or not these brands actually expire, there are two critical …
Read MoreThe Social Media Back-Up Strategy
June 14th, 2011
We’ve written before about the importance of crisis management when it comes to data breaches and hacking. This crisis scenario is real and every week brings another victim. The IMF, the …
Read More