Ah, JetBlue… Love your TVs and blue chips, but your social media strategy needs a serious overhaul.
As the new meme-to-be, the entire Steven Slater ordeal has had many twists and turns in its initial 24 hours, with only more anticipated to come. So let’s examine the basics of the media narrative, as it currently stands: verbally abusive JetBlue passenger, disgruntled employee, terrible economy, people stickin’ it to the man, beer, jumping out of planes, and jail.
JetBlue, this is quite a news mess on your hands. So… why is your social media strategy on the skids? It’s quite telling that this is the most recent post on the JetBlue Facebook page:
Here’s a better social media strategy (one that some firms would gladly charge you tens of thousands of dollars for): ditch the typical lame Facebook content, and use social media to control the media narrative.
People are speaking about your company, so instead of talking about hot dogs in Chicago, address the Steven Slater issue head on and make it positive. How about asking your 300,000+ FB fans what are their tips for unwinding and reducing stress during the hectic travel season? Pick one tip to showcase each week, and award that person with a free round trip ticket. Everyone loves contests! Plus this re-engages the online community and helps it grow like never before.
The social media lesson here: The best PR agencies are vigilant – they always look for opportunities to grow and expand your brand, even when everyone thinks it’s a disaster.