Posts Tagged ‘crisis management 101’
Letterman vs. Tiger: Why the Apology Is Necessary in Crisis PR
January 10th, 2010
Some may view crisis management as an art, but analyzing negative publicity is also part science. Accordingly, in crisis PR, the most important step is an apology that (1) is …
Read MoreHewlett Packard, Racist Programming and PR Crisis Management
December 23rd, 2009
Sometimes very bizarre and random viral videos can put a big dent in a company’s reputation, triggering the need for a crisis PR response by the accused. Case in point: …
Read MoreChris Brown and the Need to Get Crisis PR Right
December 18th, 2009
D to F-list celebrity train wrecks make regular news today, for better or worse. (This blog will comment periodically on how such trends decay the aesthetic of legitimate media, but …
Read MoreTale of the Tiger, or How I Learned to Stop Worrying and Hire Public Relations Crisis Management
November 28th, 2009
In a crisis situation, clients with high visibility often are lost on the best way to interact with their crisis counselor. In the crisis management industry, what role does the …
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