Posts Tagged ‘crisis management 101’

Letterman vs. Tiger: Why the Apology Is Necessary in Crisis PR

January 10th, 2010

Some may view crisis management as an art, but analyzing negative publicity is also part science.  Accordingly, in crisis PR, the most important step is an apology that (1) is …

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Hewlett Packard, Racist Programming and PR Crisis Management

December 23rd, 2009

Sometimes very bizarre and random viral videos can put a big dent in a company’s reputation, triggering the need for a crisis PR response by the accused.  Case in point: …

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Chris Brown and the Need to Get Crisis PR Right

December 18th, 2009

D to F-list celebrity train wrecks make regular news today, for better or worse.  (This blog will comment periodically on how such trends decay the aesthetic of legitimate media, but …

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Tale of the Tiger, or How I Learned to Stop Worrying and Hire Public Relations Crisis Management

November 28th, 2009

In a crisis situation, clients with high visibility often are lost on the best way to interact with their crisis counselor.  In the crisis management industry, what role does the …

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