Corporate Communications Archive
Praecere President Babak Zafarnia Interviewed on CNN’s Situation Room
April 14th, 2011
The Power of Handwritten Notes
April 12th, 2011
So your business is doing well with PR techniques. Your PR director, in no particular order, has:
• Followed tweets carefully and responded to inquiries.
• Built good, trusted relationships with key reporters and bloggers covering your industry.
• Found publicity opportunities outside your industry, broadening your business profile.
• Created a witty newsletter format, distributed on a regular schedule to keep your core business base updated on latest news.
• Used other cool online tactics to keep precious positive buzz going.
Now ask yourself, what do these actions have in common? They all involve digital communications, either via tweets, status updates, emails, phone calls (digital these days), and apps. Definitely the right way to go, but here’s a revolutionary idea missing from the mix:
The handwritten note.
Yes, sometimes it’s necessary to go analog in PR, and actually take pen to paper to achieve your goals. As nice as it is for a client or customer to receive informative and interesting electronic updates, the time your business spends in writing a personal note will also go a long way in generating positive PR. Word-of-mouth is still an essential tactic in the PR playbook, regardless of what new digital platform happens to be the next bit thing.
Don’t believe us? Ask yourself this: if you ever received a handwritten “thank you for your business, Jill/John,” you probably remembered it for a long time afterward, and remarked positively about it to friends and relatives. Publicists toil hard for that kind of client and customer support, so never doubt the power of handwritten notes in your grand digital/global/influencer/stakeholder/let’s-conquer-the-world PR strategy.
Corporate and Litigation PR Must Sing in Tune
April 8th, 2011
Anyone who doubts high-stakes lawsuits require smart litigation PR should ready our post today, where we (continue to) deconstruct the awful media narrative of the music industry self-immolating on its tried and true, counter-productive PR strategy.
Mashable has a great post today about the music industry’s looming trial against LimeWire, the file distribution service they accuse of illegally distributing digital music. When you have a lawsuit with hundreds of millions of dollars at stake, it’s no longer a matter of “if” but “when” the proceedings will get heavy media attention.
We’ve written here and here about how tone deaf the music industry’s PR strategy is. Not only do the heavy-handed statements alienate consumers, they also show incredible contempt for technological advancement, a trend the music industry has famously ignored at its own collective peril.
But, even if the music industry understood the power of positive and persuasive PR, can we assume that their publicists are coordinating messaging with their legal teams? Probably not, as the Mashable article shows. The plaintiffs’ prime argument basically amounts to “technology is evil.” The best comment to the article so far is this:
Corporate titans and captains of industry, know this – if your media team and legal team aren’t coordinating, and litigation PR doesn’t have a special place in your set of business priorities, you’re only hurting your bottom-line.
March 30th, 2011
Once again, technology has improved consumer options for music listening. And, once again, sadly, the music industry is predictably blowing the dust off its “Obtuse PR Tactics” textbook.
Litigation PR plays a big role in the school of obtuse PR, and offers perspective in understanding what’s about to unfold. When major corporate entities file lawsuits, smart public statements help advance the case in the court of public opinion. Not-so-smart public statements, conversely, can hamper public attitudes.
Background: Amazon has stolen the fickle tech spotlight by announcing its new cloud drive music service. Basically, people can now store digital music on an Amazon.com account and stream songs to integrated devices. This allows potentially limitless music storage, compared to the hard drive confines of a computer or portable music player.
In truth, Amazon’s move isn’t revolutionary technology; rather, it’s a smart assessment of consumer preferences and leverage of wireless bandwidth. We’d argue that the shift from cassettes to CDs was way more important, as that transition represented a dramatic boost in enjoying audio quality.
Regardless, the music industry seems ready to fight tooth and nail against advancements and technological trends. Here are choice music executive quotes on Amazon’s cloud:
• “It sounds like legalized murder to me.” (Seriously?!?)
In other words, the record labels seem ready to bellow: “We will sue Amazon, as scorched-earth litigation PR is in our collective genome.” Instead of such statements, what if the RIAA, on behalf of the record labels, simply said:
“Cloud music is an interesting technology development. We’ll keep our eye on it.”
See that? Framing the industry’s official position as passively interested in no way compromises litigation potential. Such a statement certainly helps avoid negative headlines and mistaken context as the cloud music media narrative gains momentum. Better to be a bit mysterious and noncommittal in this case, as opposed to playing the oppressive tactic of “let’s sue ‘em into oblivion.”
Praecere Public Relations provides traditional and social media expertise and strategies. No matter your publicity needs, Praecere will give you the best solution to move forward.
- Praecere President Babak Zafarnia Interviewed on CNN’s Situation Room
- The Power of Handwritten Notes
- Corporate and Litigation PR Must Sing in Tune
- Guest Blogging Today at Lendio.com
- Big Record Labels Ready to Rain on Amazon’s Cloud
- The Fractal Theory of Crisis Management and Public Relations
- For Parent Companies, Some Kids Just Can’t Leave the House
- Praecere in the News