Environment, CSR & Sustainability Archive
The Fractal Theory of Crisis Management and Public Relations
March 25th, 2011
Besides being fun for hippies to stare at, fractals offer enormous intuitive and guidance value. Definitely one of the cooler mathematical models, fractals predict patterns in nature. Fractal theory has …
Read MoreKenneth Cole Steps In It, Big Time
February 3rd, 2011
There isn’t much to say here, other than it’s a chance to watch crisis management unfold in real time. As we all know, the uprising in Egypt is a push …
Read MoreMy choice, My message, My PR
January 10th, 2011
Just how much can a re-branding go to improving public perception? Get your notebook out as we’re going to school… An issue really heating up in Congress is the debate …
Read MoreYour Crisis Is My Crisis Too: The Tale of Brands and Microfinance
January 5th, 2011
A big part of PR is brand and association. When we say “computer companies” you might say Apple or Dell… we say “Wall Street” you say Goldman Sachs…. you get …
Read More5 Tips to Keep Your Public Affairs Issues Up-Front
November 1st, 2010
The last days before the mid-term Election Day have given us a media flood on terrorist attacks, gripes about government spending, the rise of third parties, massive rallies, not so …
Read MoreTry the Frankenfish, I Hear It’s Excellent Today
September 22nd, 2010
Sick of crabcakes? Do you cry “enough already” when scallops are the entrée? Don’t pout (pun coming in a couple of paragraphs below) so soon, Frankenfish may be on your …
Read MoreI Work in PR, and This Is What I Do
September 2nd, 2010
Once upon a time, a recruitment poster for an aid agency showed an American staffer and his Cambodian counterpart on motorcycles in the native jungles. The basic message was, “this …
Read MorePraecere Press Release on International League of Conservation Photographers
August 24th, 2010
Read the latest Praecere press release about our work on behalf of the International League of Conservation Photographers. (click here for press release) iLCP-Praecere PR 8-24-10
Read MoreEven BP Knows When Some News Is too Good to Be True
August 23rd, 2010
Any practitioner of crisis communications knows that some of their best work will never be seen or heard. In the world of PR, disproportionate credit is given for the big …
Read MoreFrom the UN to Junior League: Good Membership Communications Are Vital
July 26th, 2010
Few things cause more damage to a carefully built brand than a disgruntled employee with an axe to grind. A stream of allegations emanating from an insider – true or …
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