Anyone who doubts high-stakes lawsuits require smart litigation PR should ready our post today, where we (continue to) deconstruct the awful media narrative of the music industry self-immolating on its tried and true, counter-productive PR strategy.
Mashable has a great post today about the music industry’s looming trial against LimeWire, the file distribution service they accuse of illegally distributing digital music. When you have a lawsuit with hundreds of millions of dollars at stake, it’s no longer a matter of “if” but “when” the proceedings will get heavy media attention.
We’ve written here and here about how tone deaf the music industry’s PR strategy is. Not only do the heavy-handed statements alienate consumers, they also show incredible contempt for technological advancement, a trend the music industry has famously ignored at its own collective peril.
But, even if the music industry understood the power of positive and persuasive PR, can we assume that their publicists are coordinating messaging with their legal teams? Probably not, as the Mashable article shows. The plaintiffs’ prime argument basically amounts to “technology is evil.” The best comment to the article so far is this:
Corporate titans and captains of industry, know this – if your media team and legal team aren’t coordinating, and litigation PR doesn’t have a special place in your set of business priorities, you’re only hurting your bottom-line.