What is the other white meat? The National Pork Board has made sure America’s known the answer since 1987. But now the NPB has come up with a new slogan: Pork, Be Inspired. Along with it they are assembling a comprehensive PR package, which of course includes our favorite avenue, social media.
Their package hasn’t fully rolled out yet, but what we’re seeing so far has some promise and we’re here to give our evaluation. Of course we’ll throw in a few pointers too.
Social media is all about being, well, social. Thus the website’s use of the recipe page is a great idea, and since it’s linked to their Facebook and Twitter they’re off to a good start. The pork blog, Knife and Spoon, is also a key part of their strategy linking tasty ideas and videos. They can bolster their content with something like Pork Facts, which could offer blog posts explaining little known trivia about pork. Or they could have blog posts with snapshots of exceptional farms.
We know the traditional PR aspect of this campaign will be strong; we’re interested to see how the NPB roll-out on the social media front will ultimately progress.