At the moment, the best news so far is no fatalities from today’s horrible ski lift collapse at Sugarloaf in Maine. Incidents like this require smart crisis management so that safety personnel, emergency response, and other skiers have the latest and most accurate information available.
That’s why it’s worth pointing out that Sugarloaf has, so far, done an excellent job with crisis public relations. Not only are there visible press releases and updates on the official website, the Facebook and Twitter accounts are up on full alert as well.
This kind of smart, coordinated response almost always requires prior crisis management planning and consultation with experienced crisis PR practitioners. If you’re in charge of a similar site or facility, are your plans as tight as Sugarloaf’s? If not, get started now.