In PR for the Entrepreneur, Stick with What You Know Best

March 24th, 2010

For any entrepreneur, the rush from starting your new business empowers you in many good ways.  With each initial success, the new business starts to dream (and rightfully so!) about conquering their particular industry.

But, as with all things in life, never bite off more than you can chew – particularly with your small business marketing.  That’s where smart entrepreneur PR strategy plays a vital role, by making you focus on what your business does best.

With social media now as the most attractive and cheapest small business marketing platform available, the entrepreneur has more temptation to promote themselves as an expert on anything and everything, even if it’s a topic outside their industry.  In doing so, the entrepreneur risks muddying their message and ability to market their product or service in a targeted way.  They start to resemble this guy:

Instead, initial entrepreneur PR strategy shouldn’t expound on more than 2 or 3 core message topics at first.  Opened up a new coffee shop in your neighborhood?  Then blog about coffee, not local celebrity gossip (unless it’s about those celebs drinking your coffee).  Are you the new iPhone app maker in your city’s digital corridor?  Then tweet about emerging app trends for small businesses, and not trade battles between competing nations.

And, as a side benefit, by concentrating your messaging on a handful of discrete topics, you generate SEO on your particular business and help brand your new enterprise as a trend-setter.  Focus, focus, focus!