Like most things in life, a good rule of thumb to identify patterns is to look for three’s. Politics and public relations are no exception, and in this regard embattled RNC Chairman Michael Steele’s organization has really, really stepped into it.
First, the crude slideshow. Second, the lesbian bondage nightclub. Lace that with the undercurrent of criticism aimed at Steele’s leadership (or lack thereof) when it comes to spending priorities.
Now, the RNC has hired a full-time fundraiser who previously ran afoul of D.C. authorities with regard to expenditures and reimbursements.
With this action, Steele has effectively cemented the narrative that the RNC has no qualm about its public perception, voter blowback or political fortunes. It’ll be interesting to see how this plays out over the next 24-48 hours.